08168958821
MARKETING OF FINANCIAL SERVICES BY NIGERIAN BANKING INDUSTRY
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,882 times
Delivery: Within 24 hoursABSTRACT
This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy.
Chapter one of this project deals with general introduction of what marketing of financial services is all about, objectives, significance and limitation of the study.
Chapter Two deals with the research used, two distinct types of data collection instruments on the write-up questionnaire and library research.
Chapter Three deals with the research methods used by the project work; sources of data, secondary data, collection of data and methods of data collection.
Chapter four deals with the findings of the study.
Chapter five deals with recommendation and conclusion were drawn from the findings of the study.
TABLE OF CONTENT
Page
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE:
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE STUDY
1.3 OBJECTIVE OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1.5 SCOPE AND LIMITATION OF THE STUDY
1.6 DEFINITION OF THE TERMS
CHAPTER TWO:
2.1 BANKING IN NIGERIA- A HISTORICAL PERSPECTIVE
2.2 WHAT IS BANK MARKETING
2.3 THE CONCEPT OF MARKETING OF BANKING SERVICES
2.4 DIFFERENCE BETWEEN BANK MARKETING AND PRODUCT MARKETING
2.5 NIGERIA’S COMMERCIAL BANK PERFORMANCE-MAIN FEATURE OF BANKING IN NIGERIA
2.6 DYNAMISM AND MARKETING COMMERCIAL BANK SERVICES
2.7 SERVICES RENDERED BY COMMERCIAL BANKS
2.8 FACTORS INFLUENCES BANK SERVICES
2.9 PROBLEMS OF MARKETING OF BANK SERVICES
CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY
3.1 PRIMARY DATA
3.2 SECONDARY SOURCE OF DATA
3.3 METHOD OF INVESTIGATION
3.4 RESEARCH METHOD USED
CHAPTER FOUR: FINDINGS
4.1 FINDINGS
CHAPTER FIVE
5.1 RECOMMENDATION AND CONCLUSION
BIBLIOGRAPHY
Tags: Financial services Marketing of financial services Nigerian banking industry Assessment of Nigerian financial services Optimization of Nigerian financial services
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
ASSESSMENT OF THE IMPACT OF AUDITING IN CONTROLLING FRAUD AND OTHER FINANCIAL IRREGULARITIES IN THE ...
INDUSTRY CHAPTER ONE INTRODUCTION Background of the Study It is no doubt that the Nigerian banking industry is characterized by a high level of compet...More »
Item Type: Project Material | 54 pages | 2,202 engagements |
- 2.
ASSESSING THE INFLUENCE OF INFORMATION TECHNOLOGY ON INTERNAL AUDITING PRACTICES - INVESTIGATING THE...
INVESTIGATING THE CHALLENGES OF AUDITING IN FINANCIAL INSTITUTIONS: A CASE STUDY OF INSURANCE COMPANIES IN CAMEROON CHAPTER ONE INTRODUCTION Backgroun...More »
Item Type: Project Material | 54 pages | 356 engagements |
- 3.
THE ADOPTION INFORMATION TECHNOLOGY AND THE IMPROVEMENT OF
CUSTOMER SATISFACTION OF SELECTED BANKS IN JOS PLATEAU STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study All banks operating in Nigeria mu...More »
Item Type: Project Material | 54 pages | 2,882 engagements |
- 4.
THE IMPACT OF FEDERAL STUDENT LOAN INTEREST RATES ON BORROWER REPAYMENT BEHAVIOR IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study Student loans have become a crucial element of worldwide higher education finance. In the last ten...More »
Item Type: Project Material | 54 pages | 1,582 engagements |
- 5.
FINANCIAL TECHNOLOGY (FINTECH)AND CUSTOMER SATISFACTION IN NIGERIA. (A CASE STUDY OF OPAY)
CHAPTER ONE INTRODUCTION 1.1 Background of the study Globally, technology has permeated every facet of our lives, encompassing social interactions, ed...More »
Item Type: Project Material | 54 pages | 1,159 engagements |
- 6.
AN ASSESSMENT OF THE EFFECTS OF MULTIPLE BANK CHARGES ON THE CUSTOMER'S BANKING DECISION
CHAPTER ONE INTRODUCTION Background of the Study The selection of a banking institution may be impacted by various factors. Cost may or may not be the...More »
Item Type: Project Material | 54 pages | 1,612 engagements |