APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 87 pages | 1-5 chapters | Amount: ₦5,000 | 5 orders. | Marked useful: 6,910 times
INSTANT PROJECT MATERIAL DOWNLOADAPPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)
ABSTRACT
This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons.
The researcher also tried to find out how the application of marketing concept helped in motivating the users of the beauty salons compared to others that knew nothing or little about marketing concept and its application.
The researcher limited the scope of the study to the users of these salons at new haven independence layout and G.R.A Enugu.
The work specially addressed the following issues:
i. Determine the level of the application of marketing concept by Magic Fingers Beauty Home and Ultimate Beauty Salon.
ii. To determine the quality of services rendered by magic finger beauty home and ultimate beauty salon
iii. To determine the level of disparity in terms of consumers satisfaction with services render by magic fingers beauty home and ultimate beauty salon.
iv. To ascertain the services provided by ultimate hair dressing salon.
v. To ascertain the degree of consumer satisfaction with the current sate of beauty salons I Enugu metropolis.
To ensure successful completion of this work, the researcher used some research instruments, which includes questionnaire, oral interview and personal observation for data collection. The relevant data were collected form respondents, which comprises of the users of the beauty homes.
Data interpretation and analysis were done putting into
consideration the following;
i. Age
ii. Reaction to new hair styles and latest beauty treatments.
iii. Reasons for choice of service provider
iv. Salons preferred and reason in percentage
Finally it was found out that:
i. The salon or beauty home that adopted marketing concept does better than the one that ignores the concept.
ii. Customer feel more comfortable to patronize beauty homes that adopt the marketing concept.
iii. The researcher further discovered that saloons that are ignorant of the marketing concept record a very high degree of low patronage.
So putting the customer first and seeing him as the king pays better in business.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of contents
CHAPTER ONE
INTRODUCTION
Background of the study
Statement of problems
Objective of study
Hypothesis
Significance of the study
Need of the study
Scope of the study
Delimitations of the study
Definitions of terms
CHAPTER TWO
LITERATURE REVIEW
CHAPTER THREE
RESEARCH METHODOLOGY
Source of data
Population of study
Determination and selection of sample size
CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
TESTING OF HYPOTHESIS
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
Summary of findings
Conclusion
Recommendation
Bibliography
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EXPLORING THE RELATIONSHIP BETWEEN SALES PROMOTION AND BRAND IMAGE IN CAMTEL IN CAMEROON
CHAPTER ONE INTRODUCTION Background of the study In recent years, sales promotion has experienced both significant growth and change, more so tha...More »
Item Type: Project Material | 54 pages | 301 engagements |
- 2.
A CRITICAL INVESTIGATION ON THE EFFECT OF PRODUCT BRANDING ON SALES PROMOTION IN DANGOTE INDUSTRIES ...
CHAPTER ONE INTRODUCTION Background of the study A brand is a distinguishing mark, name or phrase, word, logo that businesses employ to different...More »
Item Type: Project Material | 54 pages | 248 engagements |
- 3.
AN EVALUATION OF THE IMPACT OF SALES PROMOTION ON CONSUMER LOYALTY IN MTN CAMEROON
CHAPTER ONE INTRODUCTION Background of the study In this region of the world, the telecommunication industry is experiencing significant growth. ...More »
Item Type: Project Material | 54 pages | 247 engagements |
- 4.
IMPACT OF SOCIAL MEDIA INFLUENCERS ON STUDENTS BRAND PREFERENCE IN CAMEROON (A CASE STUDY OF UNIVERS...
CHAPTER ONE INTRODUCTION Background of the study With the increasing popularity of social media, information technology is always evolving and adva...More »
Item Type: Project Material | 54 pages | 570 engagements |
- 5.
IMPACT OF AFFILIATE MARKETING ON CONSUMER BRAND PREFERENCES IN CAMEROON (A CASE STUDY OF CONSOLIDAT...
IMPACT OF AFFILIATE MARKETING ON CONSUMER BRAND PREFERENCES IN CAMEROON (A CASE STUDY OF CONSOLIDATED TIN MINES LTD) CHAPTER ONE INTRODUCTION Bac...More »
Item Type: Project Material | 54 pages | 509 engagements |
- 6.
AN INVESTIGATION INTO THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON CONSUMER BRAND CHOICE IN C...
CHAPTER ONE INTRODUCTION Background of the study The competitive character of the business environment demonstrates that marketing plays a crucial ...More »
Item Type: Project Material | 54 pages | 524 engagements |