EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 4,462 times
Delivery: Within 24 hoursABSTRACT
The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex-post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive statistics, percentages and frequencies count were adopted as the analytical tools for the study. Five specific objectives and four hypotheses were formulated and tested using the Pearson Product Moment Correlation and Chi-square analytical tools. Based on the findings of the study, the respondents background characteristics; sex, age, level of education, occupation and marital status were major determinants of preferred consumption of champion lager beer. Thus, it is recommended that organization must understand that price is not the only factor or criteria customers consider when they make a purchase and must be kept abreast with other factors that affect purchase decision. Price is only but an element, though major or minor to some consumer, as the case may be, in the purchased decision process.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EXPLORING THE RELATIONSHIP BETWEEN SALES PROMOTION AND BRAND IMAGE IN CAMTEL IN CAMEROON
CHAPTER ONE INTRODUCTION Background of the study In recent years, sales promotion has experienced both significant growth and change, more so tha...More »
Item Type: Project Material | 54 pages | 272 engagements |
- 2.
A CRITICAL INVESTIGATION ON THE EFFECT OF PRODUCT BRANDING ON SALES PROMOTION IN DANGOTE INDUSTRIES ...
CHAPTER ONE INTRODUCTION Background of the study A brand is a distinguishing mark, name or phrase, word, logo that businesses employ to different...More »
Item Type: Project Material | 54 pages | 216 engagements |
- 3.
AN EVALUATION OF THE IMPACT OF SALES PROMOTION ON CONSUMER LOYALTY IN MTN CAMEROON
CHAPTER ONE INTRODUCTION Background of the study In this region of the world, the telecommunication industry is experiencing significant growth. ...More »
Item Type: Project Material | 54 pages | 204 engagements |
- 4.
IMPACT OF SOCIAL MEDIA INFLUENCERS ON STUDENTS BRAND PREFERENCE IN CAMEROON (A CASE STUDY OF UNIVERS...
CHAPTER ONE INTRODUCTION Background of the study With the increasing popularity of social media, information technology is always evolving and adva...More »
Item Type: Project Material | 54 pages | 553 engagements |
- 5.
IMPACT OF AFFILIATE MARKETING ON CONSUMER BRAND PREFERENCES IN CAMEROON (A CASE STUDY OF CONSOLIDAT...
IMPACT OF AFFILIATE MARKETING ON CONSUMER BRAND PREFERENCES IN CAMEROON (A CASE STUDY OF CONSOLIDATED TIN MINES LTD) CHAPTER ONE INTRODUCTION Bac...More »
Item Type: Project Material | 54 pages | 496 engagements |
- 6.
AN INVESTIGATION INTO THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON CONSUMER BRAND CHOICE IN C...
CHAPTER ONE INTRODUCTION Background of the study The competitive character of the business environment demonstrates that marketing plays a crucial ...More »
Item Type: Project Material | 54 pages | 507 engagements |