Impact of top rank hotels profitability through advertising in N.T.A
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 58 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 4,951 times
Delivery: Within 24 hoursCHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The impact of advertising for businesses and brands in the 21st century has
become imperatively permanent and therefore cannot be overemphasized.
Advertising, it is generally believed, dates back as old as man himself,
and thus has been present in his economic and socio-political life before recorded
civilization began.
Sapso (1975, p. 9) opined; “there is little doubt among trade men and
merchants to make good their waves, has had on existence almost as long as the
customs of buying and selling, and it is but natural to suppose that advertisement
in some shape or form have existed not only from time immemorial, but almost
for all time”.
Anyone living and working in any modern day society today is directly or
indirectly under the influence of advertising, as businesses (domestic and transnational)
have tapped and ceaselessly benefited from the visibly roboust
economic rewards that accrue, steady, sensible, communicative, persuasive and
convincing advertising whether through the media (electronic and print) or
through marketing drives from personal relations, the fundamental imitative has
always been, getting goods, products and services through to the largest.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
AN EVALUATION OF THE INFLUENCE OF FACEBOOK ON THE LIFESTYLE OF THE STUDENTS OF AMBROSE ALLI UNIVERSI...
CHAPTER ONE INTRODUCTION Background of the Study The use of social media is already widespread in all situations, but until targeted study efforts,...More »
Item Type: Project Material | 54 pages | 1,078 engagements |
- 2.
INVESTIGATING THE ROLE OF THE MEDIA IN PROMOTING ORAL HEALTHCARE PRACTICES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Worldwide, the media has a vital influence that impacts public health behaviours around the sp...More »
Item Type: Project Material | 54 pages | 675 engagements |
- 3.
ASSESSMENT OF SKILLS ACQUISITION VIA SOCIAL MEDIA AMONG UNDERGRADUATES
CHAPTER ONE INTRODUCTION Background of the study Globally tertiary education is an instrument of for economic and human development. As a result th...More »
Item Type: Project Material | 54 pages | 720 engagements |
- 4.
AN EXAMINATION OF THE ROLE OF TECHNOLOGY IN SHAPING SOCIAL INTERACTION AMONG YOUTHS IN YENEGOA METRO...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globally, the age of technology has brought humanity a period of remarkable technological advance...More »
Item Type: Project Material | 54 pages | 682 engagements |
- 5.
ASSESSMENT OF CENTRAL BANK OF NIGERIA MEDIA CAMPAIGN AGAINST NAIRA ABUSE AMONGST NIGERIANS IN 2024
CHAPTER ONE INTRODUCTION Background of the Study Currency is essential for the functioning of a nation's economy, as it represents its worth and en...More »
Item Type: Project Material | 54 pages | 700 engagements |
- 6.
ASSESSING THE ROLE OF MEDIA IN RAISING AWARENESS ON THE PREVENTION OF CHOLERA OUTBREAKS IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study The mass media have been tasked with a critical role in promoting universal health. Certain indivi...More »
Item Type: Project Material | 54 pages | 1,100 engagements |