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Mass Communication Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION

  » ABSTRACT    The purpose of this study is to X ray the  uses of  advertising in a corporate Organization  in its  areas of operation which mainly publics. But as  a result of  some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study. Chapter  one contains a general discussion on background study of first  Bank of Nigeria PLC and Advertisi...Continue Reading »

  Item Type: Project Material |  65 pages |  3,932 engagements | 

• 2. THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA

  » ABSTRACT   The aim of  this study  is to ascertain the role  of Mass media in the campaign  against HIV/AIDS  in Nigeria. Factors such as media campaigns, AIDS  campaign  messages, sexual   behaviour and the extent in which  the campaigns  structures  the masses were  posed to establish their relative influence on the entire masses toward HIV/AIDS. An empirical  survey diligently  c...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 3. THE IMPACT OF USING CELEBRITIES IN TELEVISION ADVERTISEMENT

  » ABSTRACT   The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Chapter two focuses on the sources of literature,, and the review of related literature, especial...Continue Reading »

  Item Type: Project Material |  65 pages |  4,189 engagements | 

• 4. THE ROLE OF ESBS RADIO ON RURAL DEVELOPMENT

  » ABSTRACT   Rural development is a very important aspect in the development of a nation nd for a nation to develop  very well, it must reach the  rural dwellers and the  rural  masses  must be aware  of the developments  and for the government to reach the rural populace they have to use certain  strategy  like through  the  media or   going  to     them face to face.  THE PROJECT ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,712 engagements | 

• 5. SOCIAL RESPONSIBILITY ROLES OF THE NIGERIA PRESS IN OBASANJO'S LEADERSHIP, A FUL...

  » TABLE OF CONTENT   Title page Approval page Dedication acknowledgement Table of content   CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of research problems 1.3 Objective of the study 1.4 Significant of the study 1.5 Research questions 1.6 Research hypotheses 1.7 Definition of term 1.8 Assumptions 1.9 Scope and limitation of the study   CHAPTER TWO Literature review 2.1 Sou...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 6. IMPACT OF PUBLIC RELATIONS ON CRISIS MANAGEMENT OF MULTI-NATIONAL CORPORATIONS

  » ABSTRACT    This study was an assessment of the impact of public relations on crisis management. Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion survey of the cor...Continue Reading »

  Item Type: Project Material |  65 pages |  4,253 engagements | 

• 7. THE ROLE OF RADIO IN IMPROVING THE EDUCATIONAL SYSTEM

  » ABSTRACT     Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self improvement with the available resources.  In same vain, Education is necessary not only to help in improving all aspects of a person but also all aspects of a nation’[s development.    Following this, the Poly Air Programme of ESBS/IMT Enugu, become a vital instr...Continue Reading »

  Item Type: Project Material |  65 pages |  3,900 engagements | 

• 8. THE ROLE OF RADIO IN MOBILISING WOMEN FOR POLITICS IN NIGERIA

  » ABSTRACT     The aim of this project is to analyse The Role of Radio in mobilising Women for politics in Nigeria period of Study from 19961 – 2004.    The system of Communication through Radio plays a major role in mobilisation of woman for politics on Nigeria, Improving lot of Nigeria women is a prime target.    In Nigeria with the regard to women politics and information awareness, ra...Continue Reading »

  Item Type: Project Material |  65 pages |  3,803 engagements | 

• 9. THE ROLE OF THE PRESS IN A DEMOCRACY (THE PRESS IN PERSPECTIVE

  » ABSTRACT The study deals with the analysis of the   role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the  method for data collection. The study kicks off from the definition of democracy as the government of the people by the  people and for the people, including brief definition of some f...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 10. SOLVING THE PROBLEM OF PERENNIAL CASH SCARCITY (AMONG WORKERS) THROUGH THE MEMBE...

  » ABSTRACT No matter how plural a society may be, the mass media should be the engineering force and vehicle for conveying political message to the people in the democratization process in which man is the pivot, it is with this background that the objectives of this study re channeled towards metropolis for their participation in politics. The work examined factors such as medium, interpersonal com...Continue Reading »

  Item Type: Project Material |  65 pages |  3,667 engagements | 

• 11. THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMER'S SATISFACTION

  » ABSTRACT    This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data collected were analyzed using chi " square method (X2) =  (0   e)E Which served to out qualitative characterizes In the data into numerical form and ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,655 engagements | 

• 12. THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK ...

  » ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers.It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and services as well as their buying habits, especia...Continue Reading »

  Item Type: Project Material |  65 pages |  3,961 engagements | 

• 13. THE IMPACT OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF THE NIGERI...

  » ABSTRACT     This study probes the impact which TV. has on the cultural values of the Nigerian youths.   It specifically tackles the impact of western TV. programmes on Nigerian university students.  The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among ESUT students Enugu is significantly associated with their perception of Western culture ...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 14. THE INFLUENCE OF SOCIAL MEDIA ON YOUTHS IN NIGERIA

  » ABSTRACT Participation with technology for Social Purposes has become the mainstream communication method for many people in the past several years. In particular, youths in tertiary institutions have adopted these forms of communication as the paramount means to keep in touch with family and friends. The researcher examined the influence of Social Media on Nigerian youths (A case study of ESUT) t...Continue Reading »

  Item Type: Project Material |  65 pages |  8,260 engagements | 

• 15. THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA

  » ABSTRACT     This global modern technologies in the nineties had been such a glaring and widely exciting experience.  This leaves no body even a Thomas in doubt of what situation and trend will look like even as we are now in the 21st century.    Expectedly, there will be an era of complete and total information revolutionary Age.  This period which is entire world finds themselves how is ...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 16. THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT...

  » ABSTRACT     The role of public relations in ENHANCING  CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract more customers to a government firm.    ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,759 engagements | 

• 17. REPORTERS RESPONSIBILITIES AND THE URBAN " RURAL NEWS IMBALANCES IN NIGERIAN NEW...

  » ABSTRACT Academic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes.However, by writing this project, the researcher intends to look beyond the imbalance to the root cause.It is hoped that the information contained in this project will go a longway to correct the persistent problem of urban – rural news imbalance in Niger...Continue Reading »

  Item Type: Project Material |  65 pages |  3,716 engagements | 

• 18. TELEVISION VIEWING HABITS OF NIGERIAN ELITES

  » ABSTRACT To ensure close and effective work, we chose survey research method.  It effective work, we chose survey research method.  It  afforded us person  to person touch as we administered the questionnaire,   resulting in our attaining  100% return of the question, as intensive and strategic measure we adopted enable us collect back all the 300 copies of the questionnaire, form the six d...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 19. THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT O...

  » ABSTRACT      Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties. This study aims...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 20. THE ADVENT OF MODERN COMMUNICATION GADGETS: IMPLICATIONS FOR NIGERIAN JOURNALISM

  » ABSTRACT     The advent of modern communication gadget –implication for Nigerian Journalism.  The tittle of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care of adequate communication outreach to the whole world.    It treats in succession the introduction of communication among the early men, the need for and the introduc...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 21. MASS MEDIA AND THE MANAGEMENT OF HUMAN RIGHTS ABUSES IN NIGERIA

  » ABSTRACT From  all  indications,  it  has  become  obvious  that  the  mass  media  has  a  great  role  to  play  in  the  management  of  human  rights  abuse  in  Nigeria,  taking  into  cognizance  their  role  in  the  society  which  includes  surveillance  of  the  society,  correlation  of  the  various  ideas  and  transmission  of  the  va...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 22. PRESS FREEDOM IN AFRICAN SOCIETY

  » ABSTRACT It seems easy to propound idealistically the principle that freedom of expression and that of the press are close to the central meaning of all liberties, it is not easy to establish universally acceptable criteria for freedom of the press. But press freedom has been still is and will continue to be of concern to all the nations of the world considering the responsibilities of the press i...Continue Reading »

  Item Type: Project Material |  65 pages |  3,521 engagements | 

• 23. WESTERN MEDIA CONTENTS AND NIGERIAN YOUTHS: ISSUES AND CHALLENGES

  » ABSTRACT This research work is on western media contents and Nigeria youths: issues and challenges. in carrying out this study, the researcher used survey research method in which she used the questionnaire to collect her data. A sample of 400 was drawn from 900,000 population of youths in Enugu metropolis (Enugu east, Enugu south and Enugu North). The researcher asked research questions and formu...Continue Reading »

  Item Type: Project Material |  65 pages |  4,895 engagements | 

• 24. AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIG...

  » ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.The right of women have been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of things simply because of unorthodox beliefs. today, som...Continue Reading »

  Item Type: Project Material |  65 pages |  3,476 engagements | 

• 25. ASSESSMENT OF THE ROLE OF THE MEDIA IN ANTI - CORRUPTION CAMPAIGN

  » ABSTRACT This research work is meant to assess the role the media play in the ant corruption campaigns. The objective in the process is to examine the activities of the Nigeria media, whether paint or broadcast, to find out how they enlighten the masses in the light of the widespread corruption in Nigeria. Whether the media are living up to expectation will be assessed through the opinion of the m...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements |