THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,324 times
INSTANT PROJECT MATERIAL DOWNLOADABSTRACT
The project is titled “The Role of Advertisement in Newspaper Patronage: A case study of Nigerian Tribune Newspaper; a stable of African Newspapers of Nigeria (ANN) PLC Ibadan. The purpose of this research work is to find out the role of Advertisement in Newspaper patronage with a special focus on Tribune Newspaper. Survey method was adopted as research methodology with questionnaire as data collection instrument; Inhabitants of two local governments were randomly selected in Osun state. Boluwaduro and Boripe Local Governments respectively, 60 respondents were chosen as sample size. The review of existing literature revealed that no organization can survive in a competition driven without advertisement. The history and revolution of information technology have forced a lot of media organizations to rethink the way of attracting patronage and maintain existing ones. The analysis of data gathered shows that majority of the respondents believed that newspaper advertisement has helped in increasing the sales of newspaper especially for Nigeria Tribune Newspaper. The researcher concluded that advertisement by newspaper house is a sine-qua-non to purchase of Newspapers in Nigeria. It is recommended that NUJ and NPAN should ensure that media houses should uphold high standard of professional practice and adhere strictly to the ethics of the profession in lieu of the huge amount of money realized from Advertisers in the Newspapers.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
MASS MEDIA SENSITIZATION AGAINST HUMAN TRAFFICKING IN NIGERIA (A CASE STUDY OF NTA PH AND RADIO RIVE...
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Nigeria has been plagued by various forms of crime, including theft, burglary, verbal assa...More »
Item Type: Project Material | 54 pages | 662 engagements |
- 2.
INFLUENCE OF SOCIAL MEDIA ON CULTURAL VALUES AS EXPRESSED BY IN SCHOOL ADOLESCENT IN ILORIN METROPOL...
CHAPTER ONE INTRODUCTION Background of the study Social networking is a recent development made possible by the internet which has become very popu...More »
Item Type: Project Material | 54 pages | 542 engagements |
- 3.
A COMPARATIVE ANALYSIS ON MEDIA MANAGEMENT IN KPOKO FM AND DBS DELTA STATE
CHAPTER ONE INTRODUCTION Background Of The Study As with most organizations, media organizations are of a bureaucratic nature. For the manager of...More »
Item Type: Project Material | 54 pages | 481 engagements |
- 4.
EXPLORING THE CONTRIBUTION OF SOCIAL MEDIA TOWARDS THE PROMOTION OF YOUTHS POLITICAL INTEREST IN NIG...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media platforms have fundamentally transformed the global landscape of human interactio...More »
Item Type: Project Material | 54 pages | 832 engagements |
- 5.
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRA...
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRADUATES STUDENTS OFNOVENA UNIVERSITY CHAPTER ONE...More »
Item Type: Project Material | 54 pages | 768 engagements |
- 6.
THE ROLE OF RADIO IN PROMOTING HEALTHY LIFESTYLE CHOICES AMONG RURAL RESIDENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the study Global health promotion strategies have increasingly recognised the significance of mass media, i...More »
Item Type: Project Material | 54 pages | 1,949 engagements |