THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | 4 orders. | Marked useful: 10,659 times
INSTANT PROJECT MATERIAL DOWNLOADABSTRACT
The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using Global com Nigeria, Plc as a case study.
This project will explain on promotion and activities, symbol, and signs on the sales volumes in business organization
The reasons for how has promotion helped the product at organization.
More also, the suggestion are made to ensure that promotion on the sales volume in business organization is very important
Finally, the study will explain how the impact of sales promotion is positively related to the sales volume in business organization.
CHAPTER ONE
1.0 INTRODUCTION
Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.
Promotion is concerned with the ways and means by which its product and service can be communicated to consumers.
Promotion is an act of creating awareness, persuading, influencing and reminding the actual potential and public as a whole about products and services
Sale volume is the amount of products sold within the period of promotion activities, it is the amount of goods or services the company sold or gives for the exchange of money during the time of product activities.
A business organization, through the uses of promotion as a promotional strategy can effectively reach its target market. Therefore to achieve an effective and improved promotion strategy, the use of promotional tools should be introduced. i.e sales promotion.
A buyer who has no cardinal knowledge about product incentive can be aware of it through the product incentive can be aware of it through the promotional activities.
In essence, promotion has a great impact on product because it has the ability to control the buyers mind positively towards the products. It increases the scales and market relation of a business organization.
The main idea behind the work is to show clearly how an effective promotion strategy can be reached with the use of sales promotion to increase the sale volume in organization like global com Nigeria plc.
1.1 STATEMENT OF PROBLEM
In recent years Globacom Nigeria plc, have invested much into sale promotion aiming at improving the sale volume of the company. Despite of heavy investment in the promotional activities, Globacom has not achieved its targeted sales volume, for instance the target sale of 2013 were fifty million and the actual sale was forty four, eighty seven billion which indicated a deficiency in the actual sale. So this study aims at establishing the relationship between promotional activities and sale volume using Globacom Nigeria Plc as a case study.
This material content is developed to serve as a GUIDE for students to conduct academic research
Find What You Want By Category:
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
For advertisement, call 08168958821
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EFFECT OF AFFILIATE MARKETING ON CONSUMER PURCHASE INTENTION FOR MALT BEVERAGE BRANDS IN ASABA METRO...
CHAPTER ONE INTRODUCTION Background of the Study Over the year, the digitalization of media and rapid technology advancements have brought about su...More »
Item Type: Project Material | 54 pages | 957 engagements |
- 2.
EFFECT OF ADVERTISING ON BRAND SWITCHING BEHAVIOR OF AMSTEL MALT IN ABA METROPOLIS
CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In the competitive market place, the brand name has become a distinguished contrivance that off...More »
Item Type: Project Material | 54 pages | 627 engagements |
- 3.
THE IMPACT OF AFFILIATE MARKETING ON THE PERFORMANCE OF ONLINE BUSINESSES IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study Since the advent of the internet, the growth rate of the retail industry in Nigeria has changed. T...More »
Item Type: Project Material | 54 pages | 854 engagements |
- 4.
AN INVESTIGATION OF THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING STRATEGY ON CUSTOMERS PURCHASE I...
CHAPTER ONE INTRODUCTION 1.1 Background of the study Due to the widespread use of social media, customers actively seek out and encounter brand inf...More »
Item Type: Project Material | 54 pages | 628 engagements |
- 5.
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E-COMMERCE BUSINESSE...
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E COMMERCE BUSINESSES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Backg...More »
Item Type: Project Material | 54 pages | 570 engagements |
- 6.
AN ASSESSMENT OF THE EFFECTIVENESS OF DIGITAL CONTENT MARKETING IN ENHANCING CUSTOMER LOYALTY AMONG ...
CHAPTER ONE INTRODUCTION 1.1 Background of the study In recent times, companies have shifted their focus towards customer centric strategies as oppose...More »
Item Type: Project Material | 54 pages | 503 engagements |