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Project topics and materials on "Application of marketing concept"

• 1. THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY

  » ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,826 engagements | 

• 2. THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY

  » ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the b...Continue Reading »

  Item Type: Project Material |  50 pages |  6,863 engagements | 

• 3. THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT

  » ABSTRACT There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been focused on NIPOST in Aba to ascertain their operation and suggest the strict practicialization of marketing principles in order to improve the productivity and general performance of employees in the marketing of NIPOS...Continue Reading »

  Item Type: Project Material |  50 pages |  5,122 engagements |