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Project topics and materials on "Assessment of public relations"

• 1. THE EFFECTIVENESS OF PUBLIC RELATIONS ACTIVITIES IN TERTIARY INSTITUTIONS

  » CHAPTER ONE   1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY        Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including tertiary institutions to understand its potential and limitations.   ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,941 engagements |