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Project topics and materials on "Branding and Packaging of Local content"
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1. THE EFFECT OF BRANDING AND PACKAGING OF LOCALLY MADE COSMETIC PRODUCTS ON THE BU...
» ABSTRACT Much has been discussed in the academic field with a greater inclination of packaging from the point of view of the producer (manufacturers, retailers, product designers etc.). However, less has been done with respect to packaging from the point of view of the final consumer. The purpose of this study is to therefore focus on the consumer, and how the efforts put behind product pack...Continue Reading »
Item Type: Project Material | 80 pages | 5,044 engagements |
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