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Project topics and materials on "Consumer buying behaviour"

  • 1. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR

    » CHAPTER ONE 1.0  INTRODUCTION        Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness ...Continue Reading »

    Item Type: Project Material |  50 pages |  4,977 engagements | 

  • 2. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR

    » ABSTRACT The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that will data have obtained through both secondary and primary source. For the primary source a survey of opinion was conducted on a sample of the population that the effect of the culture on consumers buying behaviour is a most effective fundam...Continue Reading »

    Item Type: Project Material |  50 pages |  5,216 engagements | 

  • 3. INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR

    » ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis of the influence of advertising on consumer buying behavior using Coca Cola (coke) advertisement as a case study. This study was primarily designed to evaluate the...Continue Reading »

    Item Type: Project Material |  50 pages |  5,521 engagements | 

  • 4. EFFECT OF CONSUMER BUYING BEHAVIOUR ON THE PURCHASE OF INSURANCE PRODUCTS

    » CHAPTER ONE BACKGROUND OF THE STUDY 1.1    INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day to day basis, and they occasionally make buying decisions which will affect their lives for years to come. At the same time, consumer...Continue Reading »

    Item Type: Project Material |  50 pages |  8,572 engagements | 

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