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Project topics and materials on "Consumer buying decision"

• 1. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION

  » ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in increasing the buying and drinking habit of Coca Cola products. In this case the survey method was us...Continue Reading »

  Item Type: Project Material |  50 pages |  5,136 engagements | 

• 2. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

  » ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary source of data collection was used in gathering data ...Continue Reading »

  Item Type: Project Material |  50 pages |  9,754 engagements |