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Project topics and materials on "Consumer patronage"

• 1. PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE

  » CHAPTER ONE INTRODUCTION 1.0    GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and have a competitive advantage over others. Manufacturers therefore get involved in giving those features and characteristics to a product which differentiate it from another one a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,988 engagements | 

• 2. A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

  » CHAPTER ONE INTRODUCTION   1.0  BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a firms is...Continue Reading »

  Item Type: Project Material |  50 pages |  5,723 engagements | 

• 3. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

  » TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Nigerian consumers are increasingly becoming uneasily satisfying especially in the area of exposure to advertising messages. This is largely due to their expectation of good value for the money spent. Pike (2008) asserts that marketers are now faced with escalating media costs, ...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements |