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Project topics and materials on "Consumer perception"

• 1. THE EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR

  » CHAPTER ONE 1.0 INTRODUCTIONThe main objective of this research is to identify the effect of consumer perception on advertising message on buying behavior, a case study of Unilever Nigeria Plc.This research was carried out from quantitative perception and utilized in depth interviews to gather most of the fact. Questionnaires were also used but it’s finding simply supported data’s collected th...Continue Reading »

  Item Type: Project Material |  50 pages |  6,236 engagements | 

• 2. EFFECTS OF CONSUMER PERCEPTION ON THE DEMAND FOR LIFE INSURANCE PRODUCTS

  » CHAPTER ONE INTRODUCTION 1.0   BACKGROUND TO THE STUDY: Life insurance companies are financial intermediaries that bring together the surplus spending unit (insured) and the deficit spending unit (insurer) for the purpose of the insurer protecting the financial interest of the beneficiary in the event of the demise of the insured (Impavido and Musalem, 2000). In this process life insurance comp...Continue Reading »

  Item Type: Project Material |  50 pages |  7,377 engagements |