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Project topics and materials on "Effectiveness of advertisement"

• 1. INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR

  » ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis of the influence of advertising on consumer buying behavior using Coca Cola (coke) advertisement as a case study. This study was primarily designed to evaluate the...Continue Reading »

  Item Type: Project Material |  50 pages |  5,522 engagements |