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Project topics and materials on "Effectiveness of marketing planning"

  • 1. THE SIGNIFICANCE OF MARKETING PLANNING IN A BUSINESS ORGANIZATION

    » ABSTRACT This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data were analyzed using simple percentages formula. From the study it was discovered that marketing planning is necessary in the area of product de...Continue Reading »

    Item Type: Project Material |  50 pages |  4,891 engagements | 

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