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Project topics and materials on "Impact of marketing planing"

  • 1. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA

    » ABSTRACT       Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Uniliver Plc Aba). In this research, we...Continue Reading »

    Item Type: Project Material |  50 pages |  5,348 engagements | 

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