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• 1. EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL AND MEDIUM SCALE ...

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less...Continue Reading »

  Item Type: Project Material |  50 pages |  4,706 engagements |