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Project topics and materials on "marketing library services to the public"

• 1. AN EXAMINATION OF ACADEMIC LIBRARY SERVICES AND THE NEED FOR EFFECTIVE MARKETING...

  » S CHAPTER ONE INTRODUCTION 1.1 Background To The Study The academic library serves as the brain of its parents' information. According to Aina (2004), the primary purpose of an academic library is to assist the academic environment's objectives in the areas of learning, teaching, and research service. For millennia, Jubb and Green (2007) noted that academic libraries have played a crucial role in ...Continue Reading »

  Item Type: Project Material |  60 pages |  2,397 engagements |