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Project topics and materials on "Marketing management"

• 1. THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

  » ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitability industry. The board objective was to explore reasons why the d...Continue Reading »

  Item Type: Project Material |  50 pages |  5,563 engagements |