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Project topics and materials on "Measuring Marketing Impact"

• 1. RETURN ON INVESTMENT: A TOOL FOR MEASURING MARKETING IMPACT OF AN ORGANIZATION

  » CHAPTER ONE INTRODUCTION 1.1Background of the study The impact on the marketing business at the company level is largely evaluated by the performance through changes in the share price and dividends to shareholders. However, performance analysis at the company level, whether for strategic or public policy purposes, is often inadequate due to the heterogeneity of the company's operations. The strat...Continue Reading »

  Item Type: Project Material |  54 pages |  7,812 engagements |