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Project topics and materials on "Optimization of business organization"

• 1. THE SIGNIFICANCE OF MARKETING PLANNING IN A BUSINESS ORGANIZATION

  » ABSTRACT This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data were analyzed using simple percentages formula. From the study it was discovered that marketing planning is necessary in the area of product de...Continue Reading »

  Item Type: Project Material |  50 pages |  4,782 engagements | 

• 2. MANAGEMENT OF FRAUD AND WASTAGE IN BUSINESS ORGANIZATION: IMPLICATION FOR INTERN...

  » ABSTRACT This study is on management of fraud and wastages in business organizations: implications for internal auditor. Many objectives were set among which are: to identify the nature, types and major causes of fraud and wastages in business organizations. To find out the factors that motivates workers to indulge in fraud and wastages in business organizations. To identify the effects of fraud a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,914 engagements |