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Project topics and materials on "Optimization of consumer satisfaction"

• 1. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION

  » CHAPTER ONE 1.0     INTRODUCTION 1.1   BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming more sophisticated than before especially in this new economy (Kotler 2002).  That is why  banks  today must take this as a case to...Continue Reading »

  Item Type: Project Material |  50 pages |  5,844 engagements | 

• 2. IMPACT OF CO-CREATION OF CUSTOMERS/CONSUMER RETENTION AND SATISFACTION

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is an obvious fact that every organization tends to move to a position where customer satisfaction is given a favourable consideration. In other words, customer satisfaction is a construct that must be met optimally for efficient and effective achievement of stated objectives, and for smooth continuation of business. Customer satisfaction is ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,064 engagements |