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Project topics and materials on "Relevance of advertisement"

• 1. INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR

  » ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis of the influence of advertising on consumer buying behavior using Coca Cola (coke) advertisement as a case study. This study was primarily designed to evaluate the...Continue Reading »

  Item Type: Project Material |  50 pages |  5,522 engagements | 

• 2. PORTRAYAL OF WOMEN IN ADVERTISEMENT

  »  TABLE OF CONTENT CHAPTER ONE   1.0        Introduction 1.1        Background to the study 1.2        Stateement of problem 1.3        Purpose of the study 1.4        Research Questions 1.5        Significance of the study 1.6        Scope/Delimitation of the study 1.7        Limitation to the study 1.8        Definition of terms CHAPTE...Continue Reading »

  Item Type: Project Material |  50 pages |  5,253 engagements |