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Project topics and materials on "Relevance of product quality"

• 1. PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE

  » CHAPTER ONE INTRODUCTION 1.0    GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and have a competitive advantage over others. Manufacturers therefore get involved in giving those features and characteristics to a product which differentiate it from another one a...Continue Reading »

  Item Type: Project Material |  50 pages |  6,097 engagements | 

• 2. THE SIGNIFICANCE OF PRODUCT QUALITY IN THE MARKETING OF SOFT DRINK

  » ABSTRACT The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve this aim, Coca Cola Bottling Company is chosen as a study. Among other things to examine comprehensively are the various activities in significance of product quality, so as to enable the researcher come up with conclusion and recommendation. To b...Continue Reading »

  Item Type: Project Material |  50 pages |  5,718 engagements | 

• 3. THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

  » ABSTRACT   This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact of product quality on consumer brand loyalty as generated high profit to Intercontinental distiller limited products in Ota, Ogun State. Both primary and secondary data collection method were used in gathering information, books journals and past proje...Continue Reading »

  Item Type: Project Material |  50 pages |  5,894 engagements |