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Project topics and materials on "Relevance of the influence of culture"

  • 1. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR

    » CHAPTER ONE 1.0  INTRODUCTION        Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness ...Continue Reading »

    Item Type: Project Material |  50 pages |  5,081 engagements | 

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