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• 1. IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS

  » ABSTRACT   The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial intermediation objectives.To find out the strateg...Continue Reading »

  Item Type: Project Material |  50 pages |  4,766 engagements | 

• 2. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN ...

  » ABSTRACT   The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion about the concept....Continue Reading »

  Item Type: Project Material |  50 pages |  5,192 engagements | 

• 3. THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION

  » ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations...Continue Reading »

  Item Type: Project Material |  50 pages |  5,303 engagements | 

• 4. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR

  » ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study, rese...Continue Reading »

  Item Type: Project Material |  50 pages |  4,865 engagements | 

• 5. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS

  » CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or satisfaction, firms should also discuss their old market...Continue Reading »

  Item Type: Project Material |  50 pages |  5,013 engagements | 

• 6. EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE

  » CHAPTER ONE 1.0  INTRODUCTION        Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment, especially for advertising. Promotion and packaging, may brand oriented companies sub contract manufacturing to the companies. On the other hand, manufacturers eventually learn market power and it lies with building...Continue Reading »

  Item Type: Project Material |  50 pages |  4,741 engagements | 

• 7. EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE

  » CHAPTER ONE 1.0                              INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public or private sector, we have to put in place appropriate organization ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,020 engagements | 

• 8. AUTOMATIC IN BUSINESS ORGANIZATION

  » ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact that this era is in the process of technological advancement. In the bid to achieve the objective of this research work, this ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,673 engagements | 

• 9. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE I...

  » ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources eg per...Continue Reading »

  Item Type: Project Material |  50 pages |  4,919 engagements | 

• 10. AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM

  » ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, the researcher found out that the high price of the...Continue Reading »

  Item Type: Project Material |  50 pages |  4,895 engagements | 

• 11. AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELO...

  » ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have helped in staving  the problems of customer more...Continue Reading »

  Item Type: Project Material |  50 pages |  4,987 engagements | 

• 12. A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

  » CHAPTER ONE INTRODUCTION   1.0  BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a firms is...Continue Reading »

  Item Type: Project Material |  50 pages |  5,507 engagements | 

• 13. A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY

  » ABSTRACT   This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and systematically surveyed and analyzed by the researcher. As mentioned in the statement of purpose under chapter one, the main subjection of this study is to identify distr...Continue Reading »

  Item Type: Project Material |  50 pages |  4,650 engagements | 

• 14. STOCK ACQUISITION IN ALEX EKWUEME LIBRARY FEDERAL POLYTECHNIC

  » ABSTRACT This research work deals with stock acquisition with a reference to Alex Ekwueme Library, Federal polytechnic, Oko. Acquisition is a means by which books and non book materials are collected in a library. The librarian glossary  (2001) defined acquisition as a process of acquiring or the department concerned with acquiring for the library. In chapter one of this research study, there are...Continue Reading »

  Item Type: Project Material |  50 pages |  4,878 engagements | 

• 15. BIBLIOGRAPHIC INFORMATION ON TAXATION IN NIGERIA (2008-2014)

  » INTRODUCTION This complication dealt with taxation as a subject, its principles objectives, classes, purpose and effect in any given economy weather. Taxation is a compulsory but non punitive levy on properties, income of individual and co operation bodies. The money raised there constitutes part of source of finance for general government expenditure in the economy. It involves transfer of resour...Continue Reading »

  Item Type: Project Material |  50 pages |  4,901 engagements | 

• 16. INDEX SURVEY ON THE 2011-2013 ACADEMIC STAFF UNION OF POLYTECHNIC (ASUP) STRIKE ...

  » INTRODUCTION Down through the ages, education has always been at the for front of human existence, which entails that without education in this 21st century, its really going to be hard for the youths to make through for a better future.   According to Longman Dictionary “education” can be defined as the process to teaching and learning usually at school, college or university, polytechnics o...Continue Reading »

  Item Type: Project Material |  50 pages |  4,411 engagements | 

• 17. EFFECTS OF ACADEMIC ANXIETY ON THE PERFORMANCE OF STUDENTS WITH AND WITHOUT LEAR...

  » Abstract   This research paper explores the relationship between anxiety, student achievement, self concept, and self efficacy for students with and without disabilities. Anxiety can have negative effects on all students. Students with anxiety problems tend to show lower levels of academic achievement, self efficacy, and self concept. Anxiety reduction requires the work of students, teachers, and...Continue Reading »

  Item Type: Project Material |  50 pages |  5,951 engagements | 

• 18. EXAMINE THE ATTITUDE OF PARENTS TOWARDS THE PRIMARY EDUCATION OF THEIR CHILDREN

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Primary education is the foundation a child requires in his or her educational pursuit. The quality of primary education a child get would determine his performance in secondary school as well as tertiary level. It will equally affect his or her life after school. As such the importance of primary education cannot be overemphasis. It is in this ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,567 engagements | 

• 19. YOUTH PREPARATION FOR ENTREPRENEURSHIP IN HIGHER EDUCATION IN NIGERIA

  » CHAPTER ONE INTRODUCTION Background to the Study Higher education, as defined by National Policy on Education (1998) is the education given after secondary education in Universities, Colleges of education, Polytechnics, Monotechnics, including those institutions offering correspondence courses. The goals of tertiary education in Nigeria as spelt out by the policy are: to contribute to national dev...Continue Reading »

  Item Type: Project Material |  50 pages |  5,826 engagements | 

• 20. THEATRE AS A TOOL FOR SOCIAL RE-ORIENTATION

  » CHAPTER ONE   GENERAL INTRODUCTION       Theatre can be defined as a performance for the purpose of entertainment, information, education or communication. The performance can take place either in a building meant for theatrical performances, in the street or market square. “As much as theatre entertains, it also has the capacity to provoke thought or action about significant issues” (Illa...Continue Reading »

  Item Type: Project Material |  50 pages |  6,294 engagements | 

• 21. SOFTWARE DEVELOPMENT FOR POST PRIMARY EDUCATION

  » CHAPTER ONE   1.0 INTRODUCTION   Undeveloped and develop countries have suffered a lot from the consequence of insufficient data or information, in most; consist a matter of the inaudibility of data. The secret of any good management is based on organized, coordinated and sufficient relevant data. This fact support the ideal of database whose overriding importance is to provide relevant and suff...Continue Reading »

  Item Type: Project Material |  50 pages |  5,430 engagements | 

• 22. SHORT SERVICE SMS AND ENGLISH LANGUAGE USAGE IN SELECTED SECONDARY SCHOOLS

  » ABSTRACT   The advent of the technology called Global System of Mobile Communication (GSM) has brought in a paradigm shift from the conventional English Language Writing, to what researchers now call SMS system of communication. This has been observed in many places as well as Nigeria. English language being an official language in Nigeria and fast becoming a global language cannot diffuse into u...Continue Reading »

  Item Type: Project Material |  50 pages |  5,051 engagements | 

• 23. ECONOMICS TEACHER’S EFFECTIVENESS AND ACADEMIC PERFORMANCE OF SENIOR SECONDARY...

  » CHAPTER ONE INTRODUCTION 1.1  Background to the Study        The issues of poor academic performance of student in Nigeria have been of much concern to all sundry. The problem is so much that it has led to the widely acclaimed fallen standard of education. Education has been described as the key that unlock the door to modernization. Observation has shown that the story is different at the...Continue Reading »

  Item Type: Project Material |  50 pages |  7,303 engagements | 

• 24. INFLUENCE OF STRIKE ACTION ON THE ACADEMIC PERFORMANCE OF STUDENTS

  » CHAPTER ONE   1.1 BACKGROUND TO THE STUDY       The origin of labour unionism dates back to the Eighteen Century and the industrial revolution in Europe. During this time there was a huge surge of new workers into the work place that needed representation. Labour unionism is a global phenomenon. In Nigeria, Labour unionism has been part of the industry since 1912, when government employee form...Continue Reading »

  Item Type: Project Material |  50 pages |  7,347 engagements | 

• 25. EFFECT OF DRESS CODE ON STUDENTS IN NIGERIAN EDUCATION SECTOR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Indecent dressing has become the order of the day in most higher institutions of learning. It is a state of being improperly dressed with the aim to seduce or draw unnecessary attention to ones person. Omode’s exposition emphasizes this that ’’indecent appearance has come to characterize the dress pattern of many student’s in campus of h...Continue Reading »

  Item Type: Project Material |  50 pages |  4,906 engagements |