Home » Business Admin. and Management » INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANIZATION
INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANIZATION
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | 2 orders. | Marked useful: 4,856 times
INSTANT PROJECT MATERIAL DOWNLOADAbstract
The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals because of its cost effectiveness, speed delivery of message, effective feedback and interactive. This new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communications world is dramatically moving in a digital direction and those who understand this transformation will communicate much more effectively than those who do not.” Public relations practitioners are in the business of communicating with publics and therefore must understand this transformation in order to communicate effectively. However, due to the fast-paced growth of social media, it is difficult for these professionals, as well as the universities training future professionals, to keep current. Blogs, for example, are increasing in popularity because they give independence from traditional editors and media gate keeping (Pavlik, 2007). The use of blogs as a means to gather information is increasing as well as the posting of blogs to better position oneself in he eyes of the public The survey of public relations professionals revealed that they value social media more than they actually use it; however, a majority of respondents believe social media have changed the way their organizations communicate. Respondents’ answers showed that they and their firms are not measuring the impact of social media practices even though most agreed that public relations practitioners should measure who is talking about their organization or their clients’.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
AN EXAMINATION OF DEMOCRATIC LEADERSHIP STYLE AS A CATALYST OF ORGANIZATIONAL GROWTH
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Given the ever evolving nature of commercial practices, competition and rivalry in the busine...More »
Item Type: Project Material | 54 pages | 499 engagements |
- 2.
THE ROLE OF MOBILE BANKING IN PROMOTING FINANCIAL INCLUSION AMONG SMALL AND MEDIUM ENTERPRISES IN YA...
CHAPTER ONE INTRODUCTION Background of the Study The development and acceptance of internet banking as the new standard for commerce can reduce the...More »
Item Type: Project Material | 54 pages | 432 engagements |
- 3.
INCESSANT FUEL SCARCITY UNDER THE 1 YEAR OF PRESIDENT AHMED TINUBU ADMINISTRATION: ASSESSING ITS IMP...
CHAPTER ONE INTRODUCTION 1.1 Background of the study Transportation is a vital component in the movement of individuals and commodities between differ...More »
Item Type: Project Material | 54 pages | 409 engagements |
- 4.
AN INVESTIGATION ON THE IMPACT OF CORPORATE GOVERNANCE ON ORGANIZATIONAL PERFORMANCE IN CAMEROON
CHAPTER ONE INTRODUCTION Background of the study Corporate governance has been recognised as a growing area of focus in recent decades, aimed at ...More »
Item Type: Project Material | 54 pages | 344 engagements |
- 5.
DIGITAL BANKING: ASSESSING ITS EFFECT ON CONSUMER BEHAVIOUR
CHAPTER ONE INTRODUCTION Background of the Study The business landscape has dramatically transformed over the past decade, driven by powerful force...More »
Item Type: Project Material | 54 pages | 350 engagements |
- 6.
ASSESSING THE EFFECTIVENESS OF INNOVATION LEADERSHIP STYLE IN ENHANCING THE PERFORMANCE OF CONSTRUCT...
CHAPTER ONE INTRODUCTION Background of the Study Construction companies significantly contributes to the social and economic progress of countries ...More »
Item Type: Project Material | 54 pages | 282 engagements |