Home » Business Admin. and Management » SURVIVAL STRATEGIES ADOPTED BY SMALL "SCALE RETAIL OUTLETS IN NIGERIA
SURVIVAL STRATEGIES ADOPTED BY SMALL "SCALE RETAIL OUTLETS IN NIGERIA
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,740 times
Delivery: Within 24 hoursABSTRACT
This study was conducted to determine the survival strategies adopted by small- scale retail outlets in Nigeria. The population for this study was drawn from ogui read Enugu. This work was done in order to get the main survival strategies to be adopted by small scale retail outlets in Nigeria.To achieve this, the researcher constructed questionnaire based on research question fro mutated in chapter one. The motor findings in these studies are as follows.
- Location and relocation of business at a better sight as important as the growth of the business.
- Down sizing small–scale shops encourages higher profit margin from the specific field of treatment.
- Discounts free gifts and bonus attract customers patronage.
- Product line diversification, differentiation and market segmentation are the major strategies that can be adopted have been adopted by small scale retail outlets in order to face and win their competitors
- To survive, a small scale shop must be responsive to the need of its cust5omers and it financial records must be up to date
TABLE OF CONTENT
TITLE PAGE iiAPPROVAL PAGE iii
DEDICATION iv
ACKNOWLEDGEMENT v
ABSTRACT vi
TABLE OF CONTENT viii
CHAPTER ONE
INTRODUCTION 1
1.1 General Background to the Subject Matter. 1
1.2 Objective Of The Study 3
1.3 Problems Associated With The Subject Matter 4
1.4 The Importance Of Studying The Area 5
1.5 Definition Of Important Terms 6
1.6 References 9
CHAPTER TWO
2.0 LITERATURE REVIEW 10
2.1 The Concept Of Small-Scale Retail Enter. 10
2.2 School Of Thoughts Within The Subject Area 13
2.3 Different Methods Of Studying The Problem 16
2.4 Summery 19
2.5 References 22
CHAPTER THREE
3.0 CONCLUSION 23
3.1 Data Presentation 23
3.2 Analysis Of The Data 25
3.3 Recommendation 28
3.4 Conclusions 31
3.5 Bibliography 32
This material content is developed to serve as a GUIDE for students to conduct academic research
Find What You Want By Category:
Delivery: Within 24 hours
Advertise Here
For advertisement, call 08168958821
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EFFECT OF FUEL SUBSIDY REMOVAL ON PERFORMANCE OF SMALL SCALE ENTERPRISES: A CASE STUDY OF MAIDUGURI ...
CHAPTER ONE INTRODUCTION 1.1 Background of the study A subsidy refers to the financial assistance provided by the government to sectors, institutio...More »
Item Type: Project Material | 54 pages | 1,299 engagements |
- 2.
THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTION ON THE ACHIEVEMENT OF ORGANIZATIONAL PERF...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study ` Globally, public relations plays a crucial role in an organization's efforts to draw in cust...More »
Item Type: Project Material | 54 pages | 719 engagements |
- 3.
AN ASSESSMENT OF THE INFLUENCE OF AFFILIATE MARKETING ON CONSUMER TRUST AND LOYALTY IN TRAVEL AFFILI...
CHAPTER ONE INTRODUCTION Background of the Study Given its greater ability to directly target customers worldwide and its abundance of online optio...More »
Item Type: Project Material | 54 pages | 629 engagements |
- 4.
EVALUATION OF THE EFFECT OF OFFICE POLITICS ON CONFLICT RESOLUTION AND WORKPLACE HARMONY IN CAMEROON...
CHAPTER ONE INTRODUCTION 1.1 Background of the study Office politics is an intrinsic and sometimes unspoken element of the contemporary workplace, ...More »
Item Type: Project Material | 54 pages | 615 engagements |
- 5.
EVALUATING WORKPLACE POLITICS AND ITS EFFECT ON ORGANISATIONAL DEVELOPMENT IN CAMEROON
CHAPTER ONE INTRODUCTION 1.1 Background of the study Politics is significant because it reveals the secret of "who gets what, when, and how" in a s...More »
Item Type: Project Material | 54 pages | 622 engagements |
- 6.
EVALUATION OF THE IMPACT OF OFFICE POLITICS ON EMPLOYEE MENTAL HEALTH IN CAMEROON
CHAPTER ONE INTRODUCTION 1.1 Background of the study While there are numerous elements that lead to stress in the work environment, none are as harmfu...More »
Item Type: Project Material | 54 pages | 605 engagements |