Home » Business Admin. and Management » THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF S...
THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Sold By: | Item Type: Project Material | Report this? | Attributes: 51 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 1,936 times
Delivery: Within 24 hoursTHE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS:
A CASE STUDY OF SEVEN UP BOTTLING COMPANY
CHAPTER ONE
INTRODUCTION
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such as Radio, Television, Newspaper, Journal and Magazines etc.
Sometime, we often get infuriated when listening or watching a programme and all of a sudden an advertisement is intro0duce into it, (programme) telling us about business in which individual advertise their products in an attempt to make for awareness and persuade consumers to buy them. Various mineral drinks advertisement is mostly carried out in advertising media. Notably, among which are radio, television, magazines, bill-boards, newspapers etc. the advertisement tries to persuade and convince their target audience of the differential benefit derivable from consumption of the brand of seven-up.
Advertisement went their perspective consumers to be convinced by impressing upon them that their own brand of seven-up drink is the best in town in terms of its quality contents and satisfaction. Some slogans is been written on calendars given to customer by their producers. Such slogan is intended to assure the perspective hungers and consumers of the benefits of satisfaction derivable. This enable the consumer buys expectation of the product and not the product itself. Furthermore, a theory holds that a consumer satisfaction is a function of the consumer product expectation and product performance. This is say that if the products match expectations, the consumer is highly satisfied if it falls short, the consumer is dissatisfied.
In essence therefore, producers generally make or produce satisfaction and not the physical product alone. Against this background, we can presume that seven-up consumers buy the product hoping it will satisfy the desired intention consumer buy whatever other satisfaction derived from its consumption or usage and not the physical product.
Statement Of The Problems
Inspite of criticism and accusation leveled against adverting industry. In recent times, for instance, the investment in adverting in Nigeria has become so much that people started questioning the rationale behind such huge investments. For example “Tom Omo Tage” among other things said the public hear for instance, of some “goods” half a million naira going an advertising on ordinary chocolate beverage every single year or young great advertising limited is already making over seven million naira (N 7,000.00) annually.
Purpose Of The Study
This study is aimed at critically examining the worth of such efforts in terms of consumer attitude. To these effects, the study will focus on
i) Examining whether advertising of seven-up account for brand-switching
ii) Examining other factors responsible for negative or positive perception of advertising by consumers.
iii) Investigating the extent to which advertising determines the patronage of seven-up by consumer
Significance Of The Study
It is hoped that this study will be useful in selecting appropriate media for their target market. It is aqlso0 hoped that5 it will help the producers to tailor their advertisement claims as well as product to reflect the attributes most valued by consumers.
This increasing patronage and the frequency in brand switching among customers.
The Research Questions
1) How do other factors apart from advertising influence consumer patronage of seven-up?
2) How does advertisement determine consumer patronage of seven-up?
3) Does brand switching actually results from advertisement?
4) To what degree if any, does consumer believe in advertising claims in respect of seven-up?
Scope Of The Study
The study will be confined to advertising of seven-up products the effect on consumer’s perception. The researcher also explored the assumption of advertising related to patronage and brand-switching amongst consumers.
Definition Of Terms
ADVERTISING: To make goods and services known to the public through the information media.
DEMANDS: The acquisition of goods and services by payment of money or its equivalent consumer goods
PATRONAGE: This is the habitual purchase by a consumer of a specific product brand.
CONSUMER: Those who make use of goods and services
BRAND-NAME: The name used to identify a specific product type e.g. Seven-up bottling company
ADVERTISING CHAINS: They are attributes or specific to their advertised product or what advertisement say consumer will benefit from the product
Tags: Project Topics iproject Advertisement consumer demand Consumer goods seven up bottling company
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Reference(s):
yes availableMethodology: yes available
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
AN INVESTIGATION INTO IMPLICATION OF OFFICE POLITIES ON ORGANIZATIONAL CULTURE IN MULTI-NATIONAL FIR...
AN INVESTIGATION INTO IMPLICATION OF OFFICE POLITIES ON ORGANIZATIONAL CULTURE IN MULTI NATIONAL FIRMS IN NIGERIA. CHAPTER ONE INTRODUCTION 1.1 Bac...More »
Item Type: Project Material | 54 pages | 2 engagements |
- 2.
AN EXAMINATION OF THE RELATIONSHIP BETWEEN ORGANIZATIONAL POLITICS AND EMPLOYEE JOB SATISFACTION IN ...
CHAPTER ONE INTRODUCTION Background of the study Organisations are social entities that individuals and groups utilise a variety of strategies, i...More »
Item Type: Project Material | 54 pages | 90 engagements |
- 3.
AN EVALUATION OF THE IMPACT OF ORGANIZATIONAL POLITICS ON EMPLOYEE COMMITMENT IN EDUCATIONAL INSTITU...
CHAPTER ONE INTRODUCTION Background of the study In an era of competitiveness, organisations endeavour diligently to maintain a competitive edge ...More »
Item Type: Project Material | 54 pages | 96 engagements |
- 4.
INVESTIGATING THE CHALLENGES OF AUDITING IN FINANCIAL INSTITUTIONS: A CASE STUDY OF INSURANCE COMPAN...
CHAPTER ONE INTRODUCTION Background of the Study The primary goal of financial reporting is to furnish accurate and reliable financial data pertain...More »
Item Type: Project Material | 54 pages | 64 engagements |
- 5.
AN ASSESSMENT ON THE ON THE IMPACT OF OFFICE POLITICS ON EMPLOYEE TURNOVERS IN PRIVATE FIRMS IN CAME...
CHAPTER ONE INTRODUCTION Background to the Study Generally, employee is the lifeline of organizations hence retaining valuable staff has become a worl...More »
Item Type: Project Material | 54 pages | 61 engagements |
- 6.
AN ASSESSMENT OF THE KNOWLEDGE AND ATTITUDES OF HEALTH CARE WORKERS TOWARDS INTER-PROFESSIONAL COLLA...
AN ASSESSMENT OF THE KNOWLEDGE AND ATTITUDES OF HEALTH CARE WORKERS TOWARDS INTER PROFESSIONAL COLLABORATION IN UNIVERSITY OF BENIN TEACHING HOSPITAL ...More »
Item Type: Project Material | 54 pages | 65 engagements |