08168958821
THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | 5 orders. | Marked useful: 8,550 times
INSTANT PROJECT MATERIAL DOWNLOADCHAPTER ONE
1.0 INTRODUCTION
Figurative expressions are forms of styles in which words are used to express more than they mean ordinarily so as to make the idea very emphatic and effective.
On the other hand, hyperbole is one of the figurative expression and it means the use of deliberate expression for emphasis to achieve heightened effect or to produce some effect. In advertisements, hyperbole is mostly used to capture the interest of the public to patronize the product or the services been advertised.
Language forms the fundamental function of communication as social being. Man uses it as a medium of communication to help him communicate with other people that live within and beyond our geographical locations. It is noted that our live takes us through sires of activities that demand immense use of language.
Figurative Expression in language of advertisement is in the family of marketing management tools, which include product, price, promotion mix that also includes advertising sales promotion publicity, personal selling and product packaging. In this respect, language of advertisement studies how the advertiser use language to persuade and convince their customers to introduce and buy their new product. It is through this techniques of advertising that customers are helpless to depend themselves (Filici, 2005).
1.2 STATEMENT OF THE PROBLEM
This research work is embarked upon because on several occasions you see advertisement on the media. You discover that figurative expression is mostly used to capture or win the interest of the customers.
Tags: Figurative expression Language Advertisement Language of advertisement Importance of language Impact of figurative expression
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
AN ANALYTICAL STUDY OF ENGLISH LANGUAGE PERFORMANCE OF SECONDARY SCHOOL STUDENTS WITH HEARING IMPAIR...
CHAPTER ONE INTRODUCTION Background of the study Education is an intrinsic and essential right of every person, basic for personal development a...More »
Item Type: Project Material | 54 pages | 622 engagements |
- 2.
VIEWERSHIP OF EDUCATIONAL PROGRAMMES ON TELEVISION AMONG SECONDARY SCHOOL STUDENTS IN LAGOS
. CHAPTER ONE: INTRODUCTION Background of the Study One of the most common forms of home entertainment, television is easily available to childr...More »
Item Type: Project Material | 54 pages | 2,735 engagements |
- 3.
ACVIEVING UNITY AND COHERENCE THROUGH CONTRADICTIONS IN THE NOVELS OF ACHEBE, IYAYI AND HABILA
ABSTRACT This study attempts an exploration of how unity and coherence through contradictions are achieved in Achebe‟sThings Fall Apart, Iyayi‟s...More »
Item Type: Project Material | 50 pages | 13,724 engagements |
- 4.
THE USE OF EXTENSIVE READING IN PROMOTING COMMUNICATION COMPETENCE IN SECONDARY SCHOOL
ABSTRACT The study examined the extent of the use of extensive reading in promoting communication competence in secondary school with reference to so...More »
Item Type: Project Material | 50 pages | 28,170 engagements |
- 5.
THE IMPACT OF NIGERIAN PIDGIN ON THE WRITTEN ENGLISH OF SENIOR SECONDARY SCHOOL STUDENTS
Abstract This study investigated the effectiveness of Nigerian Pidgin English in Nigerian senior secondary school in Lagos state. The study employed a...More »
Item Type: Project Material | 50 pages | 31,011 engagements |
- 6.
TEACHERS’ AND STUDENTS USE OF SCHOOL LIBRARIES FOR DEVELOPING READING CULTURE IN SENIOR SECONDARY ...
ABSTRACT This study investigated the teachers and students’ use of school and class libraries for developing reading culture in senior secondary...More »
Item Type: Project Material | 50 pages | 21,816 engagements |