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Project topics and materials on "Patronage"

• 1. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE

  » Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social media including youtube are on the increase among students as information and communication technology advances to the extent that students a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,943 engagements | 

• 2. INFLUENCE OF GRAPHICS COMMUNICATION ON THE NEWSPAPER PUBLICATION AND PATRONAGE

  » Abstract   The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in newspaper and in the print media generally. It communicates messages even to the illiterates. Findings show that graphics draw the attention of readers to the most prominent news and issue especially when placed at the front page of a news...Continue Reading »

  Item Type: Project Material |  50 pages |  6,298 engagements | 

• 3. CUSTOMER RELATIONS PRACTICES AND PATRONAGE OF BANKS

  » CUSTOMER RELATIONS PRACTICE AND PATRONAGE OF BANKS CHAPTER ONE INTRODUCTION   1.1       Background of the Study Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers largely selected their banks based on how convenient...Continue Reading »

  Item Type: Project Material |  59 pages |  2,074 engagements | 

• 4. INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT

  » INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT CHAPTER ONE INTRODUCTION 1.1  Background of the Study Etymologically the word Advertising is derived from the Latin word advert ere which means to draw attention. It‟s all about drawing a person‟s attention to buy a product or seek for services. This is why scholars like Hark and O‟ Connor in Eluwa, (1999), define ad...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 5. THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE

  » THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wright Warner and Winter for example defined advertising as “controlled identifiable information and persuasion by means of the mass media” while the (British) institute of...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements |