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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. IMPACT OF INTERNET TECHNOLOGY ON JOURNALISM PRACTICE IN NIGERIA

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  4,243 engagements | 

• 2. IMPACT OF ICT ON ADVERTISING PRACTICE IN NIGERIA

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  4,883 engagements | 

• 3. IMPACT OF FACEBOOK AND 2GO AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION

  » Abstract The study examines the impact of facebook and 2Go as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There is no doubt about the fact that the world is completely in a global village as postulated by Professor Marshall McLuhan, according to him the world is now compressed into a single electronic room where information...Continue Reading »

  Item Type: Project Material |  50 pages |  4,367 engagements | 

• 4. INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION

  »  Abstract In this era of Information and communication technology, social media especially blog, YouTube, facebook, Whatsapp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigate...Continue Reading »

  Item Type: Project Material |  50 pages |  4,775 engagements | 

• 5. THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTION

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to International Public Relations Institute (IPRI) has...Continue Reading »

  Item Type: Project Material |  50 pages |  4,474 engagements | 

• 6. THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCAL...

  » ABSTRACT This work desires because of the need to know the importance of impact of Commercial Bank lending to small scale industries both internal and external. The chapters one of this works lead us to the introduction of this work, the definition of small—scale and its instruments. They role the play and the Commercial lending securities. The chapter two led us to the definitions of the term u...Continue Reading »

  Item Type: Project Material |  50 pages |  4,765 engagements | 

• 7. THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODU...

  » ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National Diploma (HND) in marketing school of business and management technology, federal polytechnic Nekede Owerri Imo State. I cannot say for sure that this is the first write up, be it in term paper, pr...Continue Reading »

  Item Type: Project Material |  50 pages |  5,514 engagements | 

• 8. THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT

  » CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in particular, Nigeria Agriculture, it is on this basis ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,820 engagements | 

• 9. THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

  » ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research quest...Continue Reading »

  Item Type: Project Material |  50 pages |  5,816 engagements | 

• 10. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJECTIVE OF TAB...

  » ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,792 engagements | 

• 11. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE

  » CHAPTER ONE 1.0  INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product. then is one of constantly monitoring the market and adjustin...Continue Reading »

  Item Type: Project Material |  50 pages |  4,906 engagements | 

• 12. THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT

  » ABSTRACT There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been focused on NIPOST in Aba to ascertain their operation and suggest the strict practicialization of marketing principles in order to improve the productivity and general performance of employees in the marketing of NIPOS...Continue Reading »

  Item Type: Project Material |  50 pages |  4,432 engagements | 

• 13. THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY

  » ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to determine the possible solution to the above mentio...Continue Reading »

  Item Type: Project Material |  50 pages |  4,409 engagements | 

• 14. THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PR...

  » CHAPTER ONE 1.0 INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized that the capacity of organization to survive and prosper the capacity of organizations to survive and prosper depend on their ability to needs and wants. The salesmen bring in the forefront are very good source of finding out the unfulfilled need of customers and coverings some of their comp...Continue Reading »

  Item Type: Project Material |  50 pages |  4,320 engagements | 

• 15. THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRI...

  » ABSTRACT   Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating activities that are not necessary classed as advertising, personal selling. It is considered as special selling efforts and it consist of short t...Continue Reading »

  Item Type: Project Material |  50 pages |  4,310 engagements | 

• 16. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL B...

  » ABSTRACT In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target customers they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal selling on new products of commercial ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,462 engagements | 

• 17. THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT

  » CHAPTER ONE 1.0 INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This impact ranged from high profitability, high sales volume increase, increase in market share and high competitive advantage. This work is divided into five chapters one as the introduction, which reveals the overview of the ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,509 engagements | 

• 18. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM

  » ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Brew...Continue Reading »

  Item Type: Project Material |  50 pages |  6,706 engagements | 

• 19. THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDU...

  » ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,297 engagements | 

• 20. THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH

  » ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and inability to choose right media were problems. The researcher used survey research design; the sources data used in this study consist of the staff of ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,211 engagements | 

• 21. THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGE...

  » ABSTRACT This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problems objectives of the study and some of theses objectives were to determine whether marketing research is a better way of satisfying the customer needs to ascertain if r...Continue Reading »

  Item Type: Project Material |  50 pages |  4,342 engagements | 

• 22. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF...

  » ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales force was effective or not with a special reference o...Continue Reading »

  Item Type: Project Material |  50 pages |  4,198 engagements | 

• 23. EFFECTIVENESS OF MARKETING PROMOTIONS IN THE SALE OF TEXTILE PRODUCTS

  » ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude Background of the Study, Statement of the Study, Objectives of the Study, Scope of the Study, Limitation of the Study and Definition of Terms. Chapter two examines the Literature Review...Continue Reading »

  Item Type: Project Material |  50 pages |  4,403 engagements | 

• 24. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » ABSTRACT This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry. However to achieve the goals of the study, the survey research design was used to study the organization where 37 questionnaires...Continue Reading »

  Item Type: Project Material |  50 pages |  5,023 engagements | 

• 25. THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA

  » ABSTRACT This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything” Hicks VValdron.  like other promotional techniques (method), informs, Dersuades and reminds. It can change consumers believes, attitudes, images and behaviors. This study is set for find out promotional mix influence co...Continue Reading »

  Item Type: Project Material |  50 pages |  4,172 engagements |