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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

1. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

» ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that ...Continue Reading »

Item Type: Project Material | 50 pages | 5,426 engagements |
2. SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT

» ABSTRACT The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduction of a new product. The main objective of this study is to investigate the significance of price on a new product. In the course of this research the research methodology adopted were the primary method of data collection through the use of questi...Continue Reading »

Item Type: Project Material | 50 pages | 4,432 engagements |
3. SIGNIFICANCE OF PRICE ON THE SALES OF NEW PRODUCT

» ABSTRACT This project aims at examining the significance of price in sales of new produce and as a profit planning for a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit pl...Continue Reading »

Item Type: Project Material | 50 pages | 5,101 engagements |
4. STRATEGIES FOR MARKETING A NEW PRODUCT IN A SATURATED MARKET

» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Every profit conscious individual both male and female and organization must have at least a product to market, in order to make profit. This is irrespective of the fact that order individuals and organizations may have been involved in a production and marketer wants to go into. The implication of this, is that market for the product co...Continue Reading »

Item Type: Project Material | 50 pages | 4,889 engagements |

5. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

» ABSTRACT This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also find out if there are other problem that are not discovered by toothpaste producing companies or adverting agency, the researcher also revel various definition of advertising type and obje...Continue Reading »

Item Type: Project Material | 50 pages | 5,732 engagements |
6. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR

» ABSTRACT The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that will data have obtained through both secondary and primary source. For the primary source a survey of opinion was conducted on a sample of the population that the effect of the culture on consumers buying behaviour is a most effective fundam...Continue Reading »

Item Type: Project Material | 50 pages | 4,560 engagements |
7. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

» ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary source of data collection was used in gathering data ...Continue Reading »

Item Type: Project Material | 50 pages | 9,129 engagements |
8. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

» ABSTRACT This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The objectives of the firms market value and how packaging affects the marketing power of a product. Data ...Continue Reading »

Item Type: Project Material | 50 pages | 6,971 engagements |
9. THE EFFECT OF PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF A COMPANY PRODUCT

» ABSTRACT This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed the aims, objective of the study, historical background of MTN mobile telecommunication network Nigeria relevance of the study, hypothesis formulation and definition of terms. This study also discussed the research me...Continue Reading »

Item Type: Project Material | 50 pages | 4,560 engagements |

10. THE EFFECT OF PURCHASING AND SUPPLY ACTIVITIES IN CONSTRUCTION INDUSTRY

» ABSTRACT This project work titled the effect of purchasing and supply activities in construction industry. Its main objective is to find out if purchasing and supply activities affect the construction industry and also to know if purchasing and supply activities influence another department in the industry. It is apparent that management of purchasing and materials is a vitally important activity...Continue Reading »

Item Type: Project Material | 50 pages | 4,790 engagements |
11. EFFECT OF TELEVISION ADVERTISEMENT ON BUYING BEHAVIOUR WITH REGARDS TO HOUSEHOLD...

» ABSTRACT This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a case study of women in Benin City. The broad objective of this study was to examine the impact of television advertisement. The study also examine some literature reviews; including the meaning of advertising, relevant concepts, featuring of advertisement and demerit of ad...Continue Reading »

Item Type: Project Material | 50 pages | 4,011 engagements |
12. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT

» ABSTRACT This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through ...Continue Reading »

Item Type: Project Material | 50 pages | 5,591 engagements |
13. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION

» ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in increasing the buying and drinking habit of Coca Cola products. In this case the survey method was us...Continue Reading »

Item Type: Project Material | 50 pages | 4,491 engagements |
14. THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS

» Abstract This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine further the extent to which advertising can influence their buying habit. Information was gathered by administering questionnaires a...Continue Reading »

Item Type: Project Material | 50 pages | 5,432 engagements |

15. THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF NOODLE FOODS

» ABSTRACT The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the product to the consumer. Advertising therefore is regarded as a very important part of marketing mix. This project is aimed at investigating the impact of advertising on the consumption of noodle foods in Nigeria. In actualizing this, questionnaire...Continue Reading »

Item Type: Project Material | 50 pages | 5,270 engagements |
16. THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING

» ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case study of Coca Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted experimental survey research method where the quest...Continue Reading »

Item Type: Project Material | 50 pages | 7,154 engagements |
17. THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

» ABSTRACT This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact of product quality on consumer brand loyalty as generated high profit to Intercontinental distiller limited products in Ota, Ogun State. Both primary and secondary data collection method were used in gathering information, books journals and past proje...Continue Reading »

Item Type: Project Material | 50 pages | 5,062 engagements |
18. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE PURCHASE OF A COMPANY’S PRODUCT

» Abstract This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a case study. It has other objectives such as exposing how promotional activities impact positively on the purchase of a company’s product and the effect these promotional activities have on the purchase of Nigeria Bottling company’s prod...Continue Reading »

Item Type: Project Material | 50 pages | 4,314 engagements |
19. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

» Chapter One: Introduction 1.1 Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical product will not be at test without these two aspects of it. Though branding and packaging an individu...Continue Reading »

Item Type: Project Material | 50 pages | 5,987 engagements |
20. THE IMPORTANCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF CONSUMER D...

» ABSTRACT This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food take Cil Water as a case study. The ultimate purpose of this study is to examine how good packaging service as a promotional tool in the solves and promotion of a company’s product, and to give a guide to manufacturer of consumable products about some things...Continue Reading »

Item Type: Project Material | 50 pages | 4,602 engagements |
21. THE IMPORTANCE OF PACKAGING AS A TOOL FOR IMPLEMENTING A COMPANY MARKETING PROGR...

» ABSTRACT The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing, planning e. t. c packaging as one of the business activities has contributed to business growth through aiding in product promotion, protection, segmentation, convenience (handy), economy etc. Most products would have been difficult...Continue Reading »

Item Type: Project Material | 50 pages | 4,395 engagements |
22. IMPORTANCE OF PROMOTION AS A COMPONENT IN THE MARKETING MIX ELEMENT ON PROFITABI...

» ABSTRACT This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service organization (IJBA BANK in particular). This research work identifies the problems of promotion andattempt solutions to such problem and reviews relevant literature on promotion. In formation were collected using primary and secondary data sources. The main objective of ...Continue Reading »

Item Type: Project Material | 50 pages | 4,250 engagements |
23. THE ROLE OF SALES PROMOTION ON THE PROFITABILITY OF A FIRM’S PRODUCT IN A DEPR...

» ABSTRACT The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product in a depressed economy. The challenges that propelled this study revolved around the fact that some organizations are not worry of the impact of sales promotion on alcoholic drink industry in Nigeria and a downward economic trend. Failure on the part of the organization to assess ...Continue Reading »

Item Type: Project Material | 50 pages | 5,628 engagements |
24. THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION

» ABSTRACT This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization. The main objective of this work is to identify and highlight the prospects of advertising in small scales business to know whether advertising increase the sales of a product ad how and also to identify the problems of advertising in small sca...Continue Reading »

Item Type: Project Material | 50 pages | 6,327 engagements |
25. THE SIGNIFICANCE OF PRODUCT QUALITY IN THE MARKETING OF SOFT DRINK

» ABSTRACT The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve this aim, Coca Cola Bottling Company is chosen as a study. Among other things to examine comprehensively are the various activities in significance of product quality, so as to enable the researcher come up with conclusion and recommendation. To b...Continue Reading »

Item Type: Project Material | 50 pages | 4,884 engagements |