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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION

  » Abstract The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of increase in price, information for this study was gotten from both primary and secondary source. This include questionnaire and personal interview held with customers and...Continue Reading »

  Item Type: Project Material |  50 pages |  5,445 engagements | 

• 2. THE SIGNIFICANCE OF MARKETING PLANNING IN A BUSINESS ORGANIZATION

  » ABSTRACT This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data were analyzed using simple percentages formula. From the study it was discovered that marketing planning is necessary in the area of product de...Continue Reading »

  Item Type: Project Material |  50 pages |  4,222 engagements | 

• 3. THE SIGNIFICANCE OF DISTRIBUTION IN THE MARKETING OF CONSUMER GOODS

  » ABSTRACT The researcher highlighted to investigate the significant of distribution in the marketing of consumers goods. Also is the reference of the study statement of research problem, scope of the study, limitation of the study, definition of terms and research hypothesis. The information aims and objective of a specified company (unilerer Nigerian plc), it’s production capacity and operation ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,970 engagements | 

• 4. THE SIGNIFICANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES

  » CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product categories. Ovaltine was first introduced in the 1gth century in Birmingham United kingdom where it was produced before it was imported into Nigeria along side other malt beverage like pro...Continue Reading »

  Item Type: Project Material |  50 pages |  4,191 engagements | 

• 5. SECURING CUSTOMERS PATRONAGE THROUGH PRODUCT INNOVATION IN NEW BEVERAGES NIGERIA...

  » ABSTRACT Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so its either the producers of typewriter  will go out of business or he if fast enough  to switch over to the new way of doing the same thing. The new lif...Continue Reading »

  Item Type: Project Material |  50 pages |  3,801 engagements | 

• 6. THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS

  » ASBTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev...Continue Reading »

  Item Type: Project Material |  50 pages |  4,840 engagements | 

• 7. EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT

  » ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »

  Item Type: Project Material |  50 pages |  4,531 engagements | 

• 8. EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT

  » ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »

  Item Type: Project Material |  50 pages |  4,138 engagements | 

• 9. IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES

  » ABSTRACT This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted in the study. The population of the research was all the Small and Medium Enterprises in Lagos metropolis which are using online marketing applications and own internet website which is estimated to be 395 units. Out of 3...Continue Reading »

  Item Type: Project Material |  50 pages |  4,957 engagements | 

• 10. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN THE SERVICE INDUSTRY

  » CHAPTER ONE BACKGROUND TO THE STUDY   1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes the...Continue Reading »

  Item Type: Project Material |  50 pages |  5,572 engagements | 

• 11. THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTE...

  » CHAPTER ONE INTRODUCTION   1.1       BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global changes in business activities. Businesses both large and small need information to succeed in today's rapid changing environment, they need to be able to process data and use information effect...Continue Reading »

  Item Type: Project Material |  50 pages |  9,446 engagements | 

• 12. THE IMPORTANCE OF PROMOTION AS A COMPONENT IN THE MARKETING MIX ELEMENT ON PROFI...

  » ABSTRACT This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service organization (IJBA BANK in particular). This research work identifies the problems of promotion andattempt solutions to such problem and reviews relevant literature on promotion. In formation were collected using primary and secondary data sources. The main objective of t...Continue Reading »

  Item Type: Project Material |  50 pages |  4,321 engagements | 

• 13. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF KFC PRODUCTS

  » CHAPTER ONE   INTRODUCTION   1.1    Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with the customers using a friendly language (Fozia, Shiamwama and Otiso, 2014). This is pertinent because the hig...Continue Reading »

  Item Type: Project Material |  50 pages |  4,461 engagements | 

• 14. THE ROLE OF MARKETING RESEARCH IN THE PLANNING AND DEVELOPMENT OF A NEW PRODUCT

  » ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions, objectives, relevance of study, research problems ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,932 engagements | 

• 15. OUTSOURCING AS A STRATEGY FOR REDUCING OVERHEAD COSTS

  » ABSTRACT Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos   This investigated the extent to which banks are applying outsourcing arrangement as a financial strategy to cut cost, asses its inherent benefits and demonstrate how it puts banks in favourable liquidity positions. It also examined the maintenance of quality of service delivery irrespective of ove...Continue Reading »

  Item Type: Project Material |  50 pages |  3,817 engagements | 

• 16. PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRO...

  » ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the segmenting differentiating product for easy identi...Continue Reading »

  Item Type: Project Material |  50 pages |  4,384 engagements | 

• 17. PRODUCT FAILURE: THE CAUSES AND EFFECTS ON THE NIGERIAN ECONOMY

  » ABSTRACT   This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy.  Product is a vital component of the marketing mix and the reason why companies are in existence.  In developing a programme to reach its intended market, a company starts with product designed to satisfy the wants and needs of its target market.  The questionnaires were administe...Continue Reading »

  Item Type: Project Material |  50 pages |  5,306 engagements | 

• 18. PUBLIC SERVICES MARKETING

  » CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990) v In the 1990s, greater emphasis being p...Continue Reading »

  Item Type: Project Material |  50 pages |  4,120 engagements | 

• 19. APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY

  »   ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in t...Continue Reading »

  Item Type: Project Material |  50 pages |  4,125 engagements | 

• 20. EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE EN...

  » CHAPTER ONE 1.0   INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain.   The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less business motive...Continue Reading »

  Item Type: Project Material |  50 pages |  4,651 engagements | 

• 21. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR

  » ABSTRACT   The study examined the impact of e payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using primary source of data with questionnaire as instrument of data collection. A total of 100 copies of questionnaire we...Continue Reading »

  Item Type: Project Material |  50 pages |  6,630 engagements | 

• 22. PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE

  » CHAPTER ONE INTRODUCTION 1.0    GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and have a competitive advantage over others. Manufacturers therefore get involved in giving those features and characteristics to a product which differentiate it from another one a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,387 engagements | 

• 23. MARKETING STRATEGIES AND THEIR EFFECTS IN SALES EXPANSION IN ORGANISATION

  » CHAPTER ONE 1.0    INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the sales of the company’s products are expanded so as to increase their profit margin. The mechanism for marketing strategies in sales expansion in...Continue Reading »

  Item Type: Project Material |  50 pages |  4,591 engagements | 

• 24. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » CHAPTER ONE 1.8       INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »

  Item Type: Project Material |  50 pages |  6,519 engagements | 

• 25. MARKETING STRATEGY IN THE HOTEL INDUSTRY

  » CHAPTER ONE 1.1   INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.  The Hotel Industry comprises of three industries which are: ·        Companies involved in constructing, deve...Continue Reading »

  Item Type: Project Material |  50 pages |  6,010 engagements |