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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the study All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the ...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 2. THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA

  » THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA CHAPTER ONE INTRODUCTION 1 1 BACKGROUND INFORMATTON Nigeria has in recent years, been involved in executing painfid economic recovery programmes arising from recession in international oil market and changes in the macroeconomic direction of the world. This is the consequence of dependence on a monolitic (crude oil) economy at the expense of other u...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 3. THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION

  » THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, placing order and receiving goods and services. It is by it’s nature of service” function oriented to providing a complete supply service for user...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 4. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

  » THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA CHAPTER ONE INTRODUCTION 1.1      Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical pro...Continue Reading »

  Item Type: Project Material |  52 pages |  0 engagements | 

• 5. THE IMPORTANCE FOR CREATION AND DEVELOPMENT OF GOOD SUPPLER RELATIONSHIP IN A CO...

  » THE IMPORTANCE FOR CREATION AND DEVELOPMENT OF GOOD SUPPLER RELATIONSHIP IN A COMPETITIVE MARKET CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In selecting sources of supply, purchasing makes decisions that influence not only the firm economic success, but the livehood of the suppiers and the efficiency of the entire economy. The purchase decision directly influences the financial situation ...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 6. THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS

  » THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the selling price for its product and services, moreover manufacturing companies are always faced with numerous decisions. The management has to decide on what to produce, how to produce at what quality...Continue Reading »

  Item Type: Project Material |  57 pages |  11 engagements | 

• 7. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER

  » THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, television, newspapers, direct mail etc. were the one’s carryout the message to the larger audience. Progressively, new methods have been implemented an...Continue Reading »

  Item Type: Project Material |  52 pages |  9 engagements | 

• 8. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

  » THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA CHAPTER ONE INTRODUCTION 1.1        BACKGROUND OF THE STUDY In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know a...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 9. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PR...

  » THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key ...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 10. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

  » THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE CHAPTER  ONE 1.0              INTRODUCTION The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of wee...Continue Reading »

  Item Type: Project Material |  56 pages |  74 engagements | 

• 11. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES

  » THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES CHAPTER ONE INTRODUCTION 1.1   Background of the study The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive advantage and remain relevant in the marketplace. This can only be achieved through the adoption of personal selling as a promotion mix strategy. Personal se...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 12. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS

  » THE IMPACT OF NAFDAC ON MARKETING OF DRUGS CHAPTER ONE INTRODUCTION 1.1    Background Of The Study The NAFDAC story is the story of food drugs and other products regulation in Nigeria.  It is a story that began well even before the creation of the agency.  It portrays the ever evolving nature of drug regulation and mirrors the prevailing socio economic environment of the country. Brief Histor...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 13. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

  » THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every marketing manager as a task of managing all marketing activities in his organization by taking important decision that can ensure successful marketing of the product or service. He requires timely, adequate, reliable and precise information to make his marketing – oriented decisions. Th...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 14. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY

  » THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY CHAPTER ONE INTRODUCTION 1.1   Background to the Study  The relevance of marketing planning and control cannot be over emphasized as it is necessary for a manufacturing company. Looking ahead and prepare for the future is better than to look back and regret. An organization especially a manufacturing is very competitive and n...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 15. THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT

  » THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND STUDY Communication is a vital tool in any business organization as well as other types of organizations. It is a factor that can sustain the existence of any organization. Communication also helps in understanding the concepts and variables that come across the thinking of informed person or group...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 16. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

  » THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a truism that no business organization can survive in today’s competitive and adverse economy without effective marketing of its goods and services. Now, it...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 17. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMO...

  » THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed. According...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 18. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRI...

  » THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS CHAPTER ONE INTRODUCTION     1.1     BACKGROUND TO THE STUDY  Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and series  of researcher made by them. Marketing is also defined as the process of planning and execu...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 19. THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT...

  » THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY CHAPTER ONE INTRODUCTION 1.1 Background Of The Study For the purpose of this research, advertising is a communication strategy employed by individual retailers, business organizations or large corporations to draw the attention of the public to their product and services. It is a paid form of non persona...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 20. THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA

  » THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, image and ideas…”(Wright1983:8).Advertising may also be seen as “a group of activities aiming at and including dissemination of information in any paid p...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 21. THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS

  » THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS CHAPTER ONE INTRODUCTION 1.1   Background to the Study Historically,there has been a gap in information communication between the sellers and the buyers. This resulted from massive production of different varieties of product by different producers. In order to publicize such products, advertising becomes inevitable. In a capitalist...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 22. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS

  » THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The sophisticate of the socio economic and political environment of the world has introduced a state of urgency and style human affairs are conducted. There is an increasing awareness about the fact that does for instance in a race, the winner is the shorted possible time, in...Continue Reading »

  Item Type: Project Material |  56 pages |  1 engagements | 

• 23. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE

  » THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Advertising is undertaking to increase campaign on sales, and this can be done onl...Continue Reading »

  Item Type: Project Material |  59 pages |  3 engagements | 

• 24. THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY

  » THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY   CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that advertising still remains the only motivational tool that function as other. However, oppose of this discourse argue that advertising has no justification relative...Continue Reading »

  Item Type: Project Material |  53 pages |  7 engagements | 

• 25. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLI...

  » THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Hotel services have played a functional role in the life of our people.  Hotel industry is the engine room for effective communication and al l business transactions within and outside the country.  A mere mentioning of t...Continue Reading »

  Item Type: Project Material |  54 pages |  1,192 engagements |