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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. A CRITICAL INVESTIGATION OF CELEBRITY ENDORSEMENT OF CHARITABLE CAMPAIGNS AND IT...

  »   CHAPTER ONE INTRODUCTION 1.1 Background of study The word "celebrity" is derived from the Latin adjective "celeber," which means "renowned" or "celebrated," according to Franklin, Hogan, Langley, Mosdell, and Elliot (2009, p. 37). A celebrity, according to them, is "a person who is widely recognized in a given society and commands a significant amount of public and media attention." "People who...Continue Reading »

  Item Type: Project Material |  50 pages |  1,626 engagements | 

• 2. A CRITICAL EXAMINATION OF THE IMPACTS OF ADVERTISING ON BRANDS SELECTION AMONG C...

  » A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d'être of each business enterprise. In order to stay in business, an organization must generate sufficient revenue from its products to pay its operational costs and generate enough profits (...Continue Reading »

  Item Type: Project Material |  53 pages |  1,675 engagements | 

• 3. A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING ON ORGANIZATIONAL P...

  » A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING  ON ORGANIZATIONAL PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 Background of the Study  Organizational performance is one of the most significant issues in management study since it is the most essential criteria in assessing organizations, their activities, and their environments. Its significance is mirrored in its widespread application...Continue Reading »

  Item Type: Project Material |  57 pages |  2,172 engagements | 

• 4. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS...

  »     CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Due to the growth of brands in many categories, fast moving consumer goods (FMCG) in Nigeria are in a condition of hyper competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to consumer sales promotion to attract consumers is growing. Due of the little financial risk involved,...Continue Reading »

  Item Type: Project Material |  51 pages |  2,843 engagements | 

• 5. A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CO...

  »   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d'être of each business enterprise. In order to stay in business, an organization must generate sufficient revenue from its products to pay its operational costs and generate enough profits (Tellis, 2004). For many organizations, budgeting or profit planning begins with a sales forecast. This is ...Continue Reading »

  Item Type: Project Material |  50 pages |  2,959 engagements | 

• 6. Effect of Pricing Strategies on sales Volume ( A Case Study FPA Marketing Model ...

  » ABSTRACT The broad objective of this study is to examine effect of pricing strategies on sales volume using Marketing Model Shop in Federal Polytechnic Ado Ekiti as case study. The study adopted the survey descriptive research design and with the aid of convenience sampling method, the researcher purposively selected thirty six (36) participant who are staff Marketing Model Shop in Federal Polytec...Continue Reading »

  Item Type: Project Material |  54 pages |  5,061 engagements | 

• 7. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE

  » . CHAPTER ONE INTRODUCTION 1.1 Background of the study  Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online  marke...Continue Reading »

  Item Type: Project Material |  54 pages |  7,059 engagements | 

• 8. AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING

  »     CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines ( Nielsen 2016). However, the more recognizable period as being t...Continue Reading »

  Item Type: Assignment |  48 pages |  9,421 engagements | 

• 9. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FO...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Twitter is a social platform that provides users to follow one other and send messages that are limited to 140 characters. Relationships on Twitter may be entirely one sided, unlike on other social networking platforms. For example, one user may follow another without the later being obligated to follow the first. Twitter burst onto the scene in...Continue Reading »

  Item Type: Project Material |  50 pages |  6,412 engagements | 

• 10. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING

  » AN EMPIRICAL INVESTIGATION OF COVID 19 ON PRODUCT SALES AND MARKETING   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid 29. The COVID 19 pandemic is a global public health emergency characterized with high infect...Continue Reading »

  Item Type: Project Material |  54 pages |  6,309 engagements | 

• 11. A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY

  »   CHAPTER ONE INTRODUCTION 1.1Background of the study In market research and social science research in general, psychographic variables are attributes relating to personality, values, attitudes, interests, or lifestyles. Sometimes they're referred to as activities, interest, and opinion variables [AIO]. Psychographics is any measurement and analysis of consumer’s mind that seeks to point out h...Continue Reading »

  Item Type: Project Material |  65 pages |  8,526 engagements | 

• 12. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A st...

  » FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A study of De united Industries Ltd makers of Indomie noodles Abstract This study the titled feel good advertising and its effect on consumer repeat purchase behaviour is important to the Business organizations, Academics and the Researcher. A questionnaire was used to gather data and the results of the analysis shows that,...Continue Reading »

  Item Type: Project Material |  51 pages |  7,140 engagements | 

• 13. INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES. A CASE STUDY OF SHOPRITE

  » . CHAPTER ONE INTRODUCTION 1.1 Background Of The Study To compete in today‟s global markets, organizations strive to deliver their products (physical) s (intangible) in both an efficient and effective manner. In service supply chain, human labour forms a significant component of the value delivery process and physical handling of a product leads to standardized and centralized procedures and con...Continue Reading »

  Item Type: Assignment |  51 pages |  7,630 engagements | 

• 14. LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEE...

  » LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST ABSTRACT Branding is an important issue in any organization. This is because without a proper branding of a firm’s products, it’s difficult for the firm to run its operation smoothly for profit. The importance this study the lifestyle branding as a method of increasing product appeal a study of l...Continue Reading »

  Item Type: Project Material |  51 pages |  7,748 engagements | 

• 15. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR

  » CHAPTER ONE  INTRODUCTION  1.1   BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond...Continue Reading »

  Item Type: Project Material |  50 pages |  7,970 engagements | 

• 16. THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY

  » CHAPTER ONE  INTRODUCTION  1.1    BACKGROUND TO THE STUDY  To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Ma...Continue Reading »

  Item Type: Project Material |  50 pages |  7,550 engagements | 

• 17. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR

  » CHAPTER ONE  1.1    INTRODUCTION               The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermo...Continue Reading »

  Item Type: Project Material |  50 pages |  8,946 engagements | 

• 18. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

  » CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND TO THE STUDY  New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the or...Continue Reading »

  Item Type: Project Material |  50 pages |  6,541 engagements | 

• 19. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesses. Most ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,551 engagements | 

• 20. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS

  » CHAPTER ONE  INTRODUCTION  1.1   Background of the study  The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). The ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,442 engagements | 

• 21. APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATI...

  » CHAPTER ONE  INTRODUCTION  1.0    BACKGROUND OF THE STUDY  Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing m...Continue Reading »

  Item Type: Project Material |  50 pages |  5,288 engagements | 

• 22. AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE

  » CHAPTER ONE  INTRODUCTION   1.1      BACKGROUND OF THE STUDY  Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers ...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 23. THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES

  » ABSTRACT   Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix.             Moreover pormotioal strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product or service to the consumers....Continue Reading »

  Item Type: Project Material |  50 pages |  5,435 engagements | 

• 24. EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

  » ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the customer (patients) and the relevant perso...Continue Reading »

  Item Type: Project Material |  50 pages |  5,214 engagements | 

• 25. PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1       Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to customer (passeng...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements |