Marketing Project Topics & Materials In PDF, Doc.

08168958821
[email protected]

What's your project topic?

| Back |

Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

1. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS

» CHAPTER ONE INTRODUCTION Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Sales promotion became an essential motivating factor in the area of marketing in...Continue Reading »

Item Type: Project Material | 50 pages | 6,021 engagements |
2. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES

» CHAPTER ONE INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever growing competition. Product and brand extensions pose a challenge in terms of getting customer attention. Marketing metrics become a serious concern for marketers, who apply a variety of tools to overcome the competition. Advertisement is a vital tool used by marketers to sell their...Continue Reading »

Item Type: Project Material | 50 pages | 4,943 engagements |
3. BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought and sold as well as provide the security of sustained future revenues of their owner. Well rec...Continue Reading »

Item Type: Project Material | 50 pages | 4,841 engagements |
4. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS

» ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. · To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. · �...Continue Reading »

Item Type: Project Material | 50 pages | 4,757 engagements |

5. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS

» ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: · To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. · �...Continue Reading »

Item Type: Project Material | 50 pages | 4,575 engagements |
6. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC

» ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their customers. 3. To identify those problems that may hinder the success of relations...Continue Reading »

Item Type: Project Material | 50 pages | 4,525 engagements |
7. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATION

» ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of marketing strategy of First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey method c...Continue Reading »

Item Type: Project Material | 50 pages | 7,603 engagements |
8. THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

» ABSTRACT The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that. It tries to make the product available at place and time of exchange. It is on the above vein that this study was conducted, the research was to find the extent to which NBC Plc was effective and efficie...Continue Reading »

Item Type: Project Material | 50 pages | 4,527 engagements |
9. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS

» ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded. CHAPTER ONE 1.0...Continue Reading »

Item Type: Project Material | 50 pages | 4,668 engagements |

10. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with the customers using a friendly language (Fozia, Shiamwama and Otiso, 2014). This is pertinent because the higher the c...Continue Reading »

Item Type: Project Material | 50 pages | 8,121 engagements |
11. THE ROLE OF PUBLIC RELATIONS IN MARKETING

» ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the organization such as charitable organization, a political of ...Continue Reading »

Item Type: Project Material | 50 pages | 4,856 engagements |
12. THE IMPACTS OF PRICING IN MARKETING

» ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev...Continue Reading »

Item Type: Project Material | 50 pages | 4,693 engagements |
13. THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND STUDY Communication is a vital tool in any business organization as well as other types of organizations. It is a factor that can sustain the existence of any organization. Communication also helps in understanding the concepts and variables that come across the thinking of informed person or group. Communication can be viewed as th...Continue Reading »

Item Type: Project Material | 50 pages | 10,135 engagements |
14. THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW PRODUCT

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want. Consumers are very fond of new products and services which will satisfy their needs and fulfill their demands ...Continue Reading »

Item Type: Project Material | 50 pages | 8,032 engagements |

15. THE ROLE OF ADVERTISEMENT MEDIA ON CONSUMER BUYING BEHAVIOR

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is most effective weapon of in marketing, it leaves or has leading impacts on the viewer’s mind, as its exposure is much more effective (Katke, 2007). Marketing mix has four elements which are product, price, place and promotion. Advertising is a component of promotional mix, which is used to create awareness about products...Continue Reading »

Item Type: Project Material | 50 pages | 8,227 engagements |
16. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is a paid form of non personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or disseminated is called advertisement. In the present day marketing activities, hardly is there any b...Continue Reading »

Item Type: Project Material | 50 pages | 6,051 engagements |
17. AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to (Gelnshain, 2002), the first book with lithographic illustration (pictures) appeared in 1840. The photographs were selected on the basis of the criteria of i...Continue Reading »

Item Type: Project Material | 50 pages | 5,539 engagements |
18. THE RELEVANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURI...

» ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected with the aid of questionnai...Continue Reading »

Item Type: Project Material | 50 pages | 5,005 engagements |
19. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE ...

» ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources ...Continue Reading »

Item Type: Project Material | 50 pages | 4,522 engagements |
20. MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

» ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine ...Continue Reading »

Item Type: Project Material | 50 pages | 4,231 engagements |
21. IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING ...

» ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected with the aid of questionn...Continue Reading »

Item Type: Project Material | 50 pages | 5,831 engagements |
22. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS

» ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the researcher used Imo State University as a case study ...Continue Reading »

Item Type: Project Material | 50 pages | 4,961 engagements |
23. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR

» ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study...Continue Reading »

Item Type: Project Material | 50 pages | 4,172 engagements |
24. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE ...

» ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources ...Continue Reading »

Item Type: Project Material | 50 pages | 4,038 engagements |
25. AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

» ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira spent on advertising. The study was limited to cosmetics produced and market in Enugu Metropolis. The objective of the wa...Continue Reading »

Item Type: Project Material | 50 pages | 5,298 engagements |