What's your project topic?

Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION

  » THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is paid for by an identified sponsor. First there is a ...Continue Reading »

  Item Type: Project Material |  55 pages |  15 engagements | 

• 2. THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES

  » THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Purchasing had been practiced right from ancient times. Organizational purchasing started in Nigeria Seriously after Independence. Before Independence, the Industry was mainly administrative and not manufacturing, manufacturing firm started shortly after Independence ...Continue Reading »

  Item Type: Project Material |  58 pages |  1,266 engagements | 

• 3. THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA

  » THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Consumerism is a phenomen on that is limited to the relationship of markets with their consumers.It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and conc...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 4. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT

  » THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT   CHAPTER ONE INTRODUCTION   1.1   BACKGROUND OF THE STUDY The term “marketing” originated from the ideas of market. To the ordinary man in the streets, market is a fixed place where buyer and sellers meet to transact business. To the economist a market refers to all buyers and sellers who transact for a goods or serv...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 5. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRO...

  » THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS   CHAPTER ONE 1.1       INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Ma...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 6. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE OR...

  » THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”. However, with the current economic trend in Nigeria markets, especially at the ...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 7. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY CHAPTER ONE 1.1  INTRODUCTION Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand switchers and generate good sales within a short span of time. They can encou...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 8. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

  »   THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT CHAPTER ONE INTRODUCTION 1.1 Background to the Study Packaging has a great influence or impact in the lives of human and product alike. Most physical products have to be packaged and labeled. Some packages such as the coke bottle and eggs container are world famous. Many marketers have called packaging a fifth “P” along with Prod...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 9. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

  » THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE   CHAPTER ONE INTRODUCTIN 1.1   Background Of The Study Advertising can be define as any paid form of non personal presentation and promotion of ideal good and service by an identified sponsor. Advertising is an aspect of marketing communication and should by view as such rather as a separate activity to be carried on by distinct group of pro...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 10. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT

  » THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT   CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertis...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 11. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION ...

  » THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY. The     concept of opinion leadership emerged from a study conducted by lazar field  and his colleagues on the influence of mass media on individual voting behaviour in the 1940. Presidential election in United state contrry to...Continue Reading »

  Item Type: Project Material |  59 pages |  31 engagements | 

• 12. THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULT...

  » THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA STATE (A CASE STUDY OF ELEGANCE POULTRY FARMERS COOPERATIVE SOCIETY ABA SOUTH LOCAL GOVERNMENT AREA OF ABIA STATE) CHAPTER ONE INTRODUCTION 1.1 Background Of The Study It was become quite evident that agriculture has become the most important sector among numerous sectors of the economy in Nigeria....Continue Reading »

  Item Type: Project Material |  57 pages |  1,325 engagements | 

• 13. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

  » TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Nigerian consumers are increasingly becoming uneasily satisfying especially in the area of exposure to advertising messages. This is largely due to their expectation of good value for the money spent. Pike (2008) asserts that marketers are now faced with escalating media costs, ...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 14. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PR...

  » SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT   CHAPTER  ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500 million people are interacting with soci...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 15. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

  » SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing generally aims at increasing profitable sales of commodities to the general public. Every business organization be it government or private owned, aims to maximize profit. Increase in sales and profitability of firm cannot be enhanced without advertising, sales promotion, p...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 16. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT

  » PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT CHAPTER ONE INTRODUCTION 1.1     Background to the Study Advertising is a paid form of non personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or disseminated is called advertisement. In the presen...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 17. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY

  » PROSPECTS AND PROBLEMS OF E MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that ben...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 18. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE

  » INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE CHAPTER ONE INTRODUCITON 1.1  BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary promotional tool fo...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 19. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT

  » INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Pricing is a strategy for selling the product or services of a new business, it is a reflection of how serious a company is in meeting the competition ahead. A good pricing strategy plan is backed by careful collected market, consumer and competitor information, sometime citing profession...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 20. INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDE...

  » INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS CHAPTER ONE INTRODUCTION 1.1  Background of the Study   Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid m...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 21. INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT

  » INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT CHAPTER ONE INTRODUCTION 1.1  Background of the Study Etymologically the word Advertising is derived from the Latin word advert ere which means to draw attention. It‟s all about drawing a person‟s attention to buy a product or seek for services. This is why scholars like Hark and O‟ Connor in Eluwa, (1999), define ad...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 22. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY

  » IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of particulars products and services by consumer. In today’s marketing, organization are concerned o...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 23. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS

  » IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS CHAPTER ONE INTRODUCTION Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies and individuals must also communicate with present and potential stakeholders, and the general public. For most companies and individuals, the question is not whether to communicate but ra...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 24. IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST F...

  » IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST FOOD INDUSTRY   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product display has been of immense value to a retail shops especially in the fast food industries. This is just and simply the exhibition of products or goods in a place where people can see it easily and be attracted. Displaying of the products in t...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 25. IMPACT OF PRICING AND MARKETING OF BEVERAGE

  » IMPACT OF PRICING AND MARKETING OF BEVERAGE CHAPTER ONE INTRODUCTION 1.1              BACKGROUND OF THE STUDY Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The company should be tactful and dynam...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements |