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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE

  » IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE CHAPTER ONE INTRODUCTION 1.1 Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 2. IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES

  » IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES CHAPTER ONE                                                 INTRODUCTION     1.1. BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global changes in business activities. Businesses both...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 3. IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR

  » IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY         Numerous price strategies can be seen everywhere in the modern society. Whenever we turn on the TV, look through a newspaper, or listen to the radio advertisements, different price strategies immediately jump into our sight. These include the mailboxes, t...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 4. IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA ...

  » IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA (A CASE STUDY OF NORTHERN BAG MANUFACTURING COMPANY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing strategy is promotion included also are price, product, and place. If the target public are not adequately communicated or not good knowledge about product/service, the marketing str...Continue Reading »

  Item Type: Project Material |  50 pages |  1,288 engagements | 

• 5. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION

  » IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION   CHAPTER ONE INTRODUCTION 1.1  Background of the Study:   Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commerci...Continue Reading »

  Item Type: Project Material |  55 pages |  13 engagements | 

• 6. IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY

  » IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY CHAPTER ONE INTRODUCTION 1.1 DEFINITION OF ADVERTISING The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are: According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non personal, ...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 7. IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT

  » IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT CHAPTER ONE INTRODUCTION Background Of The Study Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regardi...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 8. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN ...

  » GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1       Background of the Study Marketing is warfare without a gunshot. It is psychological and is fought in the minds of the customers and consumers. The barrage of advertising in TV and magazines, depicting products of various shapes and sizes, prices of all sorts, placed wher...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 9. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STU...

  » FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is the means of informing as well as influencing the general public to buy a product or services through visual or oral messages. A product or service is advertised to create awareness in the minds ...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 10. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

  » AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION CHAPTER ONE 1.1     INTRODUCTION It is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who make up its market. To this end, according to Donald (1990:5) marketing research comes play, accord...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 11. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH A CASE STUDY OF NIG...

  » ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC CHAPTER ONE INTRODUCTION Background Of The Study Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This involves a process called marketing. Marketing decisions focus on consumer needs, hence it seeks to gu...Continue Reading »

  Item Type: Project Material |  57 pages |  1,384 engagements | 

• 12. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT

  » ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT CHAPTER ONE 1.0       INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuasion nature to existing customers or the generality of the populate. In communication system (through...Continue Reading »

  Item Type: Project Material |  52 pages |  0 engagements | 

• 13. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS

  » A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS CHAPTER ONE INTRODUCTION 1.1 Background To The Study Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker Smith, and nearly 10,000,000 in their lifetime (Anderson ...Continue Reading »

  Item Type: Project Material |  53 pages |  1,294 engagements | 

• 14. EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES IND...

  » EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The success of any business organization depends on the level and rate at which it can penetrate into the complex and dynamic market. They increasing complexity of modern business environment has made it possible without engaging in some kind of manipula...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 15. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

  » E MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Small scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale busine...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 16. CORPORATE REPUTATION AND MARKETING PERFORMANCES OF THE ALCOHOLIC BEVERAGE INDUST...

  » CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT CHAPTER ONE INTRODUCTION 1.1 Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide the organisation w...Continue Reading »

  Item Type: Project Material |  50 pages |  1,337 engagements | 

• 17. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIM

  » S CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certain products. These adverts would either influence its audience in the purchase of these goods and services p...Continue Reading »

  Item Type: Project Material |  54 pages |  1,372 engagements | 

• 18. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF ...

  » S CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes.  Among these changes are those that occurred in the food and beverage industry. In this industry, some of the major raw materials formally used in the production of drinks like wheat, malt barley and yeast were banned from being imported....Continue Reading »

  Item Type: Project Material |  59 pages |  1,221 engagements | 

• 19. CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR...

  » CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the large firms have been hiri...Continue Reading »

  Item Type: Project Material |  60 pages |  1,409 engagements | 

• 20. BRAND PERSONALITY AND CUSTOMERS' LOYALTY

  » BRAND PERSONALITY AND CUSTOMER LOYALTY CHAPTER ONE INTRODUCTION 1.1       Background to the Study Personality is perceived as a basic factor in building strong relationship among human beings. By this they are sure of winning each other’s trust and affection through activities that fall in line with their personalities. This is also true of product and brand offerings which should characte...Continue Reading »

  Item Type: Project Material |  60 pages |  1,369 engagements | 

• 21. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIE...

  » BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT) CHAPTER ONE INTRODUCTION 1.1 Background of the study Brand equity is a valuable intangible asset for many successful companies in marketplace competition (Voleti, 2008).The brand equity generates a type of added value for products which help companies' long term interests and capabilities (Chen, 2008...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 22. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FO...

  » ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE ) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Twitter is a social platform that provides users to follow one other and send messages that are limited to 140 characters. Relationships on Twitter may be entirely one sided, unlike on other social networking platforms. For example, one user...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 23. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECTS ON CUSTOME...

  » CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing managem...Continue Reading »

  Item Type: Project Material |  50 pages |  1,428 engagements | 

• 24. AN EVALUATION OF THE CONTRIBUTIONS OF SALESMANSHIP TO MARKETING OF CONSUMER GOOD...

  » CHAPTER ONE INTRODUCTION The act of persuading customers to by either a product, service or idea would be very difficult if not for the act of salesmanship Marketing can be defined as the managerial process involved in identifying, anticipating and satisfying customers requirements profitably. Survival of the fittest has become the order of things in the market. This is due to the variety of produ...Continue Reading »

  Item Type: Project Material |  60 pages |  1,310 engagements | 

• 25. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATOR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administration. However after independence it became so obvious that telecommunication services be developed just after t...Continue Reading »

  Item Type: Project Material |  60 pages |  1,310 engagements |