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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT.

  » PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC   NNEWI ANAMBRA STATE)   CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981). Definitions 1.      �...Continue Reading »

  Item Type: Project Material |  103 pages |  6,313 engagements | 

• 2. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITAB...

  » CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION   BANK PLC, OKO)     CHAPTER ONE INTRODUCTION         The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko).         Woodruff (1997) defines profitability as t...Continue Reading »

  Item Type: Project Material |  86 pages |  6,163 engagements | 

• 3. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKI...

  » (A CASE STUDY OF SELECTED COMMERCIAL BANK   IN DELTA STATE)   TABLE OF CONTENTS Title page                                                        i Certification                                                     ii Dedication                                           �...Continue Reading »

  Item Type: Project Material |  77 pages |  5,157 engagements | 

• 4. AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING

  » AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING     ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the fortifying agents in salt (iodine and iron) milk and marg...Continue Reading »

  Item Type: Project Material |  32 pages |  7,792 engagements | 

• 5. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK

  » (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A   ANAMBRA STATE) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply suplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria economy. Soft drinks are produced by the soft drinks industries within and outside the country and careful...Continue Reading »

  Item Type: Project Material |  87 pages |  5,677 engagements | 

• 6. ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS

  » (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH   MAGAZINE)   ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divid...Continue Reading »

  Item Type: Project Material |  57 pages |  5,453 engagements | 

• 7. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFRENCE

  » (A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1                          BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary ...Continue Reading »

  Item Type: Project Material |  61 pages |  5,577 engagements | 

• 8. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE ...

  »   To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined and conceptualized in various ways, de...Continue Reading »

  Item Type: Project Material |  75 pages |  8,088 engagements | 

• 9. STRESS AND COPING STRATEGIES AMONG MARKET TRADERS

  » (A CASE STUDY OF MAKURDI LOCAL GOVERNMENT)     project will be available within 1 3 days...Continue Reading »

  Item Type: Project Material |  65 pages |  7,653 engagements | 

• 10. IMPACT OF BRANDING AND ADVERTISEMENT ON THE MARKETABILITY OF SME

  »   project will be available within 1 3 days...Continue Reading »

  Item Type: Project Material |  65 pages |  6,582 engagements | 

• 11. THE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN AN ORGANIZATION

  »   (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY)   CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving economic goods and services for the ultimate purpose of satisfying human needs (Ihionkhan, 2008). Sellers and buyers sought to understan...Continue Reading »

  Item Type: Project Material |  61 pages |  10,361 engagements | 

• 12. THE ROLE OF MARKETING ETHICS IN BUSINESS ORGANIZATION

  »   (A STUDY OF FIRST BANK NIG. PLC)  CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY           Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery to the clients and the relationship with them in advantage of the organization and its shareholders”. From this definition apparent role in s...Continue Reading »

  Item Type: Project Material |  55 pages |  12,527 engagements | 

• 13. MARKETING RESEARCH AS A TOOL FOR INCREASED

  » PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC)     CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited Enugu as a Case Study.         The term Marketing Research can be seen as the appl...Continue Reading »

  Item Type: Project Material |  105 pages |  6,608 engagements | 

• 14. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

  » THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIORCHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social media has changed the way consumers and marketers com...Continue Reading »

  Item Type: Project Material |  79 pages |  25,528 engagements | 

• 15. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

  » EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers go...Continue Reading »

  Item Type: Project Material |  80 pages |  9,653 engagements | 

• 16. THE IMPACT OF MARKETING INFORMATION SYSTEM ON SALES PERFORMANCE

  » OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNAABSTRACT   A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research project studies the impact of marketing information system on sales performance of Peugeots Automobile Nigeria (PAN)...Continue Reading »

  Item Type: Project Material |  61 pages |  10,348 engagements | 

• 17. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

  » (A case study of MTN, Ahmadu Bello Way Kaduna)ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in the organisation. The focus...Continue Reading »

  Item Type: Project Material |  67 pages |  11,524 engagements | 

• 18. THE EFFECT OF MARKETING STRATEGIES ON PRODUCT LIFE CYCLE

  »  (A CASE STUDY OF MTN NIGERIA KADUNA)    ABSTRACT  Marketing strategies have been the effective tool available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the effect of...Continue Reading »

  Item Type: Project Material |  89 pages |  11,469 engagements | 

• 19. PROMOTIONAL STRATEGY OF MR BIGGS KADUNA BRANCH AND ITS IMPACT ON SALES TURNOVE

  » R     ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional mix elements? What are the effects of promotional mix elements that is used Mr. Biggs fast food outlet in Kaduna metropolis o...Continue Reading »

  Item Type: Project Material |  50 pages |  8,575 engagements | 

• 20. AN APPRAISAL OF SALES PROMOTION ON THE CHOICE OF MOBILE PHONE OPERATORS

  » (A Case Study of MTN Nigeria Plc)  ABSTRACT The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria plc). The scholarly research work gives insight into the views of various authors as concerned with the project subject matter an appraisal of sales promotion on the choice of mobile phone. The study gives an in depth historical ...Continue Reading »

  Item Type: Project Material |  68 pages |  6,777 engagements | 

• 21. ACHIEVING OPTIMUM SALES TARGET AND PROFITABILITY IN FINANCIAL SERVICES MARKETING...

  » (A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA)  TABLE OF CONTENT Title page                                                                            i Declaration                                                                         ii Approval page         ...Continue Reading »

  Item Type: Project Material |  86 pages |  6,093 engagements | 

• 22. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES

  » (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)                                             ABSTRACT           This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing con...Continue Reading »

  Item Type: Project Material |  87 pages |  6,899 engagements | 

• 23. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE

  » IN ENUGU METROPOLISCHAPTER ONE  INTRODUCTION 1.1     BACKGROUND OF THE STUDY           This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand of beverages consumption either domestically or for commenced purpose.           Consumer brand preference in the purchase of bevera...Continue Reading »

  Item Type: Project Material |  56 pages |  7,917 engagements | 

• 24. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

  »   CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF STUDY          Consumer protection is more and more becoming a topical issue in this country.   Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers.           The efficiency of marketing as a cannel of commitment to the c...Continue Reading »

  Item Type: Project Material |  96 pages |  7,751 engagements | 

• 25. MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY

  » (A CASE STUDY OF EMENIT NIGERIA PLC.)     ABSTRACT           A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative.         Worker...Continue Reading »

  Item Type: Project Material |  58 pages |  7,053 engagements |