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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE EFFECTIVENESS OF CHANNEL OF DISTRIBUTION IN THE SOFT DRINK INDUSTRIES

  » (A STUDY OF NIGERIA BOTTLING COMPANY PLC)   ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether intensive distribution strategy helps an organization to gain a sustainable competitive advantage, increased sales and profitability. The study employed primary data collected from 30 employees of Nigeria Bottling ...Continue Reading »

  Item Type: Project Material |  54 pages |  8,225 engagements | 

• 2. THE EFFECT OF RELATIONSHIP MARKETING ON ORGANIZATIONAL PERFORMANCE

  » (A STUDY OF AIICO INSURANCE PLC)   ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity of service organizations depend on effective relationship marketing. The effectiveness of relationship marketing in service organizations determine to a great extent the performance of the ...Continue Reading »

  Item Type: Project Material |  85 pages |  6,398 engagements | 

• 3. THE ROLE OF CAPITAL MARKET IN THE DEVELOPMENT OF SMALL SCALE BUSINESSES IN NIGER...

  » THE ROLE OF CAPITAL MARKET IN THE DEVELOPMENT OF SMALL SCALE BUSINESSES IN NIGERIA       TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1     Background to the Study 1.2     Significance of the Study 1.3     Statement of the Problems 1.4     Objectives of the Study 1.5     Research Hypotheses 1.6     Research Questions 1.7     Method of Data Collections 1.8     Metho...Continue Reading »

  Item Type: Project Material |  81 pages |  7,423 engagements | 

• 4. THE ROLE OF MANAGER IN SMALL SCALE BUSINESS ORGANISATION

  »   (A STUDY OF TOP PAINT LIMITED LAGOS)   ABSTRACT This research examines the Role of Manager in Small Scale Business Organisationwith special reference to Top Paint Limited Lagos. The research adopted a survey research design. A well structured questionnaire was designed and administered to respondents. A sample size of Twenty (20) was drawn from the population of study. The sampling was made b...Continue Reading »

  Item Type: Project Material |  61 pages |  11,477 engagements | 

• 5. THE ROLE OF MANPOWER TRAINING AND DEVELOPMENT IN THE ACHIEVEMENT OF ORGANISATION...

  » SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC)     ABSTRACT   This study was carried out to find out the role of manpower training and development and determine if training could be an instrument of achieving organizational objectives in Nigeria Banking A 21 Item questionnaire which encompasses the subject matter was used to obtain the necessary information. The data gathered and reported...Continue Reading »

  Item Type: Project Material |  73 pages |  5,555 engagements | 

• 6. THE ROLE OF SMALL SCALE BUSINESS IN INDUSTRIAL TECHNOLOGICAL DEVELOPMENT OF NIG...

  » THE ROLE OF SMALL SCALE BUSINESS IN INDUSTRIAL TECHNOLOGICAL DEVELOPMENT  OF NIGERIA (A case study of PZ Nigeria limited Isolo)       ABSTRACT   This research work highlights the role of Small Scale business in industrial technological development of Nigeria. The industry used as Case Study is Pz Nigeria Limited, Isolo, Lagos.   With the necessary information and method of study relying heav...Continue Reading »

  Item Type: Project Material |  33 pages |  7,632 engagements | 

• 7. THE ROLE OF SMALL SCALE BUSINESS ON THE ECONOMIC DEVELOPMENT IN NIGERIA

  » (A CASE STUDY OF ALABA INTERNATIONAL MARKETING)   ABSTRACT This study, sets to investigate the role of small scale enterprise on the economic development in Nigeria. The introduction part of this study is contained in chapter one, extensively dealt with the purpose of the study. Enumeration of problem in small scale business in Nigeria.     In Chapter two, literatures related to the study are r...Continue Reading »

  Item Type: Project Material |  79 pages |  20,161 engagements | 

• 8. THE ROLE OF SMALL SCALE INDUSTRIES IN SELECTED SMALL BUSINESSES IN LAGOS, NIGERI...

  »       ABSTRACT The study was conducted on Financing Small and Medium industries in Nigeria (A Case Study of Selected small business in Lagos State sub urban). The roles play by SSEs as been confirmed by this study.  It therefore means that the SSEs can be effectively used to improve the country’s employment and growth if the above stated problems that they face are tackled.  More activities...Continue Reading »

  Item Type: Project Material |  78 pages |  5,733 engagements | 

• 9. THE SIGNIFICANCE OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVE AND EFFICIENT...

  » SMALL AND MEDIUM SCALE ENTERPRISE (SMES)   ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management have been treated and handled with obvious levity, and ineptitude.  This has contributed in no little way, to some of the myriad of problems f...Continue Reading »

  Item Type: Project Material |  78 pages |  4,771 engagements | 

• 10. THE ROLES OF SMALL SCALE ENTERPRISES IN EMPLOYMENT GENERATION AND FINANCIAL GROW...

  » (A Case Study of Selected Small Businesses in Lagos Sub Urban)       ABSTRACT In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means of solving problems. It is a seedbed of innovations, inventions and employment. Entrepreneurship is as old as Nigeria and had contribute...Continue Reading »

  Item Type: Project Material |  93 pages |  8,682 engagements | 

• 11. THE STRATEGIC OPTIMIZATION AND EXPORTATION OF LOCALLY MANUFACTURED PRODUCTS IN N...

  »     ABSTRACT   The purpose of the work is to optimize exports of non oil products with  particular emphasis on exportation of locally manufactured products. In the  course of this research, problems and prospects of exportation of locally manufactured products in Nigeria were fully examined and their projected impact on the national economy highlighted.   The revelation from this research st...Continue Reading »

  Item Type: Project Material |  80 pages |  4,543 engagements | 

• 12. THIRD PARTY E-COMMERCE PLATFORMS: BENEFITS AND BARRIERS FOR RETAIL BUSINESSES IN...

  » THIRD PARTY E COMMERCE PLATFORMS: BENEFITS AND BARRIERS FOR RETAIL BUSINESSES IN NIGERIA    ABSTRACT The purpose of this thesis is to examine the impact of the adoption of third party electronic commerce platforms on small and medium enterprises (SMEs) companies in Nigeria. This thesis describes the drivers for e commerce adoption and investigates the barriers and benefits to the companies when ...Continue Reading »

  Item Type: Project Material |  90 pages |  5,087 engagements | 

• 13. TRADE UNIONISM AND ORGANISATIONAL EFFECTIVENESS

  » (A STUDY OF NESTLE NIGERIA PLC, LAGOS)                                                         ABSTRACT The purpose of the study was to investigate trade unionism and organizational effectiveness (a study of Nestle Nigeria plc), Lagos. The study adopted the descriptive survey research design with the following objectives; to assess the priority...Continue Reading »

  Item Type: Project Material |  55 pages |  6,136 engagements | 

• 14. TRAINING AND DEVELOPMENT AS A TOOL FOR ENHANCING EMPLOYEES PERFORMANCE

  » (A STUDY OF UNITED BANK FOR AFRICA NIGERIA PLC, LAGOS)   ABSTRACT Training and Development as a tool for enhancing employees' performance, was undertaken to find out if the Training and Development has a positive effect on the performance of employees. Many employees have failed in their organization because their needs for training and development were not identified and provided for as a dispen...Continue Reading »

  Item Type: Project Material |  47 pages |  5,031 engagements | 

• 15. IMPACT OF SALES PROMOTION ON BUYINGDECISION

  » IMPACT OF SALES PROMOTION ON BUYINGDECISION   (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)     CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services and this brought about large number of goods available for sales. In this regard, consumers were ex...Continue Reading »

  Item Type: Project Material |  30 pages |  6,440 engagements | 

• 16. IMPACT OF LOGISTICS MANAGEMENT IN MARKETING OF AGRICULTURAL PRODUCTS

  »   (A STUDY OF DIVERSAY SOLUTION LIMITED)   CHAPTER ONE INTRODUCTION   1.1    BACKGROUND OF THE STUDY Logistics management involves the movement of both raw materials and finished goods from the point of production to the purchase. The raw materials and finish goods are both kept in the warehouse before being used in manufacturing or sold to the customer. If it is well managed, distribution co...Continue Reading »

  Item Type: Project Material |  102 pages |  6,117 engagements | 

• 17. IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON ORGANIZATION PERFORMANCE.

  »   (A CASE STUDY OF ZENITH BANK PLC)   CHAPTER ONE 1.0 BACKGROUND TO THE STUDY The world today is shaped by the advancement in the field of information and communication technology (ICT). The relevance of ICT to the development of corporate organization and the entire would can not be over emphasized. For instance, Nigeria has come to realize the fact that no modern economy can be sustained witho...Continue Reading »

  Item Type: Project Material |  71 pages |  13,460 engagements | 

• 18. IMPACT OF ENTREPRENEURSHIP PASSION ON CREATIVE CAPABILITIES OF STOCK OPERATIONS

  »   CHAPTER ONE INTRODUCTION   Entrepreneurship has to do with the conceptual approach of doing new things within a new philosophy of value, of purpose, of utility and of quality and use, which satisfies needs. It is the practice of starting new organizations, particularly new businesses generally in response to identified opportunities. It also involves the recognition of opportunities (needs, wa...Continue Reading »

  Item Type: Project Material |  68 pages |  4,463 engagements | 

• 19. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE

  »   (A CASE STUDY OF MTN NIGERIA LIMITED)   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The practice of corporate social responsibility (CSR) is much debated and criticized. Proponents argue that there is a strong business case for corporate social responsibility in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own imm...Continue Reading »

  Item Type: Project Material |  78 pages |  7,270 engagements | 

• 20. IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOUR IN NIGERIA

  »   (A CASE STUDY OF CADBURY NIGERIA PLC.)   CHAPTER ONE INTRODUCTION   1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision to incorporated a local Company by Cadbury Fry export, as the oversea company was then called, was informed partly by excellent result ob...Continue Reading »

  Item Type: Project Material |  90 pages |  7,982 engagements | 

• 21. IMPACT OF ADVERTISEMENT ON CONSUMABLE GOODS

  » (A Case Study of Cadbury Nigeria Plc)        CHAPTERONE INTRODUCTION 1.1      BACKGROUNDTOTHESTUDY Communication is needed to reach markets at a reasonable cost. Advertising is just one of the tools for reaching markets. It may be too costly and time consuming to try to do marketing job with salesmen alone; in such situations, advertising may be preferred.   Advertising consists of all t...Continue Reading »

  Item Type: Project Material |  66 pages |  5,184 engagements | 

• 22. FACTOR INFLUENCING BEHAVIOR AND PERFORMANCE OF INDIGENOUS ENTREPRENEURS IN LAGOS...

  »   (A CASE STUDY OF OSHODI/ISOLO INDUSTRIAL ESTATE)   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY One of the fundamental objectives of a responsible government is to ensure optimum standard of living. The post independence government adopted import substitution; large scale industries by investing on large capital project which is predicated on the notion that "big is better"...Continue Reading »

  Item Type: Project Material |  98 pages |  5,540 engagements | 

• 23. EVALUATING CUSTOMER SERVICE AS AN ASPECT OF QUALITY MANAGEMENT

  »   (A CASE STUDY OF UNILEVER NIGERIA PLC)   CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The days of a customer adopting one product or company for life are long gone. With easy access and global competitiveness, customers are often swayed by advertisingand a chance at a ―better deal. Quality levels and features between competing brands and organizations are often comparable. ...Continue Reading »

  Item Type: Project Material |  81 pages |  4,332 engagements | 

• 24. EFFECTS OF STRATEGIC PLANNING ON ORGANIZATIONAL GOAL ATTAINMENT

  »   (A STUDY OF ZENITH BANK PLC)   CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Companies now operate in vastly competitive and non linear environment, the value of business lies increasingly in its ability to capture information and generate new idea. According to (Kotler 2009), “an idea that is no dangerous is hardly worth calling an idea”. The same can be said of strategic...Continue Reading »

  Item Type: Project Material |  68 pages |  7,022 engagements | 

• 25. EFFECTS OF PRODUCT QUALITY ON BRAND LOYALTY

  »   (A STUDY OF NOKIA MOBILE PHONE)   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The marketing environment has become a very competitive one as it has continued to evolve. Thus, it has become important for businesses to look for ways of gaining and sustaining brand loyalty by building customer trust. In essence, brand loyalty has become the target of all organization because ...Continue Reading »

  Item Type: Project Material |  118 pages |  11,701 engagements |