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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. CONSUMER PREPARATION OF INSURANCE SERVICES IN NIGERIA

  » (A CASE OF STUDY OF UNIC INSURANCE, WARRI METROPOLIS IN DELTA STATE)     ABSTRACT   The basic aim of this study is to find out the lavses of consumers negative perception of insurance services and how it can be changed from negative sphere to positive sphere. Data were collected from two hundred and twenty four (224) consumers and customers of insurance companies in Warri. They were selected by...Continue Reading »

  Item Type: Project Material |  65 pages |  4,324 engagements | 

• 2. EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS

  » IN ENUGU STATE (A CASE STUDY OF ALPHA POULTRY EMENE IN ENUGU STATE)       ABSTRACT   This research work “” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing.           The research is set out to address the following is...Continue Reading »

  Item Type: Project Material |  65 pages |  4,507 engagements | 

• 3. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF...

  »   (A CASE STUDY OF KINGMOS PAINT LTD)   ABSTRACT                                                       This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the   focal point of study. A descriptive research was conducted and a judgmental sa...Continue Reading »

  Item Type: Project Material |  89 pages |  5,474 engagements | 

• 4. THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL PRODUCTS

  »   (A CASE STUDY OF SETRACO NIGERIA PLC)   ABSTRACT This project title the Significance of product Quality on the Demand Industrial Product was carried out with Setraco Nigeria Plc as a Case Study. This study was expected to show the importance of product quality on demand, hence the objective of this research among other things was to examine and establish whether product quality is help to pro...Continue Reading »

  Item Type: Project Material |  67 pages |  4,565 engagements | 

• 5. CODE MIXING AND CODE SWITCHING AMONG MARKET WOMEN IN NIGERIA

  »   (A CASE STUDY OF ILORIN KWARA STATE)   CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Code switching and code mixing are popular characteristics in the speech pattern of the average bilingual in any human society the world over especially in the African society. The first contains the definition of concepts. It is in the second that the previous investigations of scholars on code switching ...Continue Reading »

  Item Type: Project Material |  68 pages |  8,852 engagements | 

• 6. IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION

  »   (A Case Study of Nestle Milo Nig Plc)     TABLE OF CONTENT Title Page                                                                                          i Certification                                                                 �...Continue Reading »

  Item Type: Project Material |  79 pages |  8,612 engagements | 

• 7. IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET

  »   (A CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)   ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that pr...Continue Reading »

  Item Type: Project Material |  65 pages |  7,285 engagements | 

• 8. IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZAT...

  »   (A CASE STUDY OF EMZOR)   ABSTRACT This project titled importance of distribution channels of the marketing of a project in an organization. Distribution is an important activity in the integrated supply – chain management of pharmaceutical products. Various people and entities are generally responsible for the handling, storage and distribution of such products. In some case, however, a per...Continue Reading »

  Item Type: Project Material |  50 pages |  6,495 engagements | 

• 9. THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION

  »   (A CASE STUDY OF UBA BANK)   ABSTRACT This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was done in the hypothesis tested by the researcher are; simple correlation analysis. The researcher also ...Continue Reading »

  Item Type: Project Material |  77 pages |  7,734 engagements | 

• 10. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY

  » (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)   Abstract This research study outlines the impact of marketing planning and control in manufacturing company carried out with Nigeria Bottling Company Plc, Benin City as a case study. It study the role and importance of marketing planning and control in the achievement of corporate objective. It is also intended to analyze some of the di...Continue Reading »

  Item Type: Project Material |  76 pages |  8,732 engagements | 

• 11. THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS

  »   (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)   ABSTRACT This research work titled the role of retailers in the distribution of consumer goods is to determine the crucial function of retailers. Also to determine the possibility of eliminating functions. Several research methods were used in gathering and analyzing data. But two main methods primary and secondary sources were used, books, journa...Continue Reading »

  Item Type: Project Material |  65 pages |  7,216 engagements | 

• 12. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE

  »   (A CASE STUDY OF MR. BIGGS PLAZA, AUCHI)   Abstract The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of increase in price, information for this study was gotten from both primary and secondary source. This include questionnair...Continue Reading »

  Item Type: Project Material |  78 pages |  4,435 engagements | 

• 13. INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY ST...

  » ABSTRACTTelevision advertisement has over the years helped a great deal in the marketing of goods andservices. This research work is an analytical study of the influence of television advertisement onthe buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored thequestionnaire and interview approaches to gather relevant data. Chapter one defines thebackg...Continue Reading »

  Item Type: Project Material |  45 pages |  6,110 engagements | 

• 14. CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE

  » OF UNITY BANK PLC.   CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial institutions were not left out as they are seriously affected by the level of competition both locally and in...Continue Reading »

  Item Type: Project Material |  56 pages |  5,305 engagements | 

• 15. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY

  » (A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.)   ABSTRACT This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to eco...Continue Reading »

  Item Type: Project Material |  63 pages |  5,788 engagements | 

• 16. FFEECT OF FORWARD INTEGRATIONON MANUFACTURING INDUSTRY PERFORMANCE

  »       ABSTRACT The introduction of government export promotion policies in the development of the export business In Nigeria, which poses more or little threat do the export business in Nigeria. There are a lot of tasks ahead for the government of a country, but all the tasks are quite effective. The introduction of the export promotion policies will have to experience some restrictions through...Continue Reading »

  Item Type: Project Material |  30 pages |  4,349 engagements | 

• 17. ROLE OF CELEBRITY ADVERTISING IN CONSUMER BRAND LOYALTY

  » A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE   ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in recent times by GSM Telecommunications companies in Nigeria, considering the massive amount invested in...Continue Reading »

  Item Type: Project Material |  71 pages |  6,556 engagements | 

• 18. RELATIONSHIP SELLING: ITS EFFECTS ON SALESMAN PERFORMANCE IN SERVICE INDUSTRY

  »           TABLE OF CONTENTS PAGES Title Page                                                                                                                               i Certification Page                                        �...Continue Reading »

  Item Type: Project Material |  129 pages |  4,676 engagements | 

• 19. PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA

  » {A CASE STUDY OF NIGER INSURANCE PLC}   TABLE OF CONTENTS TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT LIST OF TABLES   CHAPTER ONE      INTRODUCTION 1.1       General Description of the Study 1.2       Statement of Problem 1.3       Aim and Objective of Study 1.4       Significance of the Study 1.5       Research Hypotheses 1.6       Res...Continue Reading »

  Item Type: Project Material |  71 pages |  5,850 engagements | 

• 20. PACKAGING AS A TOOL OF ACHIEVING HIGHER PROFITABILITY IN A MANUFACTURING COMPANY

  » (A Study of Nigeria Bottling Company)   ABSTRACT This research examine packaging as a tool of achieving higher profitability in a manufacturing company. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Hundred (100) questionnaires where administered to the staff of Nigeria Bottling Company. Two hypothe...Continue Reading »

  Item Type: Project Material |  69 pages |  6,510 engagements | 

• 21. MARKET ORIENTATION AND COMPANY PERFORMANCE

  » (A Case Study of Frigoglass Company Nigeria Ltd.)         ABSTRACT This study investigates market orientation and company performance in an organization. The study analysie the market orientation on company performance in an organization through the provision of effective marketing strategies in satisfying customer’s need. The specific objective was to examine market orientation and company ...Continue Reading »

  Item Type: Project Material |  71 pages |  5,579 engagements | 

• 22. ROLE OF MARKETING RESEARCH IN GAININGMARKET SHARE.

  » (A STUDY OF GLOBALCOM NIGERIA LIMITED)   ABSTRACT The study aims at integrating the organizations activities and focuses on the needs of the market place. However, it is basically concerned with prediction of sales of product among other things. As long as problem exist within the marketing system the need for research cannot be over simplified in marketing. Before customers’ needs and wants ca...Continue Reading »

  Item Type: Project Material |  99 pages |  4,691 engagements | 

• 23. SPATIAL DISTRIBUTION OF LOCAL MARKET AND VARIATIONS IN PRICES OF VEGETABLE IN LA...

  » (A CASE STUDY OF OJO LOCAL GOVERNMENT)     ABSTRACT The study examines the spatial distribution of local market and variations in vegetable prices in Lagos state using Ojo local government as a case study. Also the way in which effective distribution channels can be used to increase customer satisfaction and the spatial interaction in Ojo local Government as a whole.The major source of data coll...Continue Reading »

  Item Type: Project Material |  62 pages |  5,004 engagements | 

• 24. STRATEGIC PLANNING AS A TOOL FOR CORPORATE SURVIVAL

  » (A CASE STUDY OF CADBURY NIG. PLC)         ABSTRACT  This project is on strategic planning as a tool for corporate survival with reference to Cadbury Nigeria Plc ,Agidingbi, Ikeja, Lagos.   Effective management of business environmental changes depends on careful planning. Strategic planning has been the cornerstone of business organization survival, because of numerous benefits derived from...Continue Reading »

  Item Type: Project Material |  53 pages |  5,963 engagements | 

• 25. SURVIVALSTRATEGIES IN SMALL BUSINESS

  » (A CASE STUDY OF SOME SELECTED SMALL SCALE INDUSTRIES IN LAGOS STATE)     ABSTRACT This study was carried out to investigate into the Survival Strategies in small Scale Business in. Lagos State (a case study of some selected small scale industries). Information was sought on the activities and the performance of the small scale enterprises in Lagos State in the areas of loan acquisition, marketi...Continue Reading »

  Item Type: Project Material |  60 pages |  4,405 engagements |