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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPAN...

  » MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU)     ABSTRACT           This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The re...Continue Reading »

  Item Type: Project Material |  65 pages |  3,889 engagements | 

• 2. PRICING OF AGRICULTURAL PRODUCTS

  » (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)               ABSTRACT           This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate re...Continue Reading »

  Item Type: Project Material |  65 pages |  12,641 engagements | 

• 3. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES

  » IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).       ABSTRACT           This work was on the Promotional Strategies for the marketing of \educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology                                                   TABLE OF CONTENT   Ti...Continue Reading »

  Item Type: Project Material |  65 pages |  4,707 engagements | 

• 4. PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS

  » PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN ENUGU STATE (A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT)     ABSTRACT             This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).    ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,031 engagements | 

• 5. PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT P...

  » PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS (A CASE STUDY OF NIGERIAN RAILWAY)     ABSTRACT             This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study.           Public relations policy is ...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 6. THE APPLICATION OF MARKETING RESEARCH IN NEW PRODUCT PLANNING AND DEVELOPMENT

  »     ABSTRACT The research was based on the application of marketing research in new product planning and development the essence of the research was to find out the efficiency and effectiveness of the application of marketing research in new product planning and development. The major objectives of this study includes: bring to a company’s operation. To ascertain the kind of marketing research...Continue Reading »

  Item Type: Project Material |  65 pages |  4,365 engagements | 

• 7. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS

  » THE ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIAN PRODUCTS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE) ABSTRACT             This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.           The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacri...Continue Reading »

  Item Type: Project Material |  65 pages |  4,353 engagements | 

• 8. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION ...

  » IN ANAMBRA STATE  (A CASE STUDY OF ONITSHA METROPOLIS)     ABSTRACT           This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis).           The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study.        �...Continue Reading »

  Item Type: Project Material |  65 pages |  4,602 engagements | 

• 9. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS

  »       ABSTRACT           Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails i...Continue Reading »

  Item Type: Project Material |  65 pages |  4,535 engagements | 

• 10. THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY

  » (A CASE STUDY OF NDOKWA WEST  L.G.A IN DELTA STATE)                                     TABLE OF CONTENTS   Title page Certification Dedication Acknowledgement Table of contents   CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis Scope and limitatio...Continue Reading »

  Item Type: Project Material |  65 pages |  4,033 engagements | 

• 11. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS

  » IN ENUGU METROPOLIS  (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)       ABSTRACT             The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. ·                    To determine how advertis...Continue Reading »

  Item Type: Project Material |  65 pages |  5,002 engagements | 

• 12. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

  » (A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI)     ABSTRACT             This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri.           The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it...Continue Reading »

  Item Type: Project Material |  65 pages |  3,956 engagements | 

• 13. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

  » (A CASE STUDY OF EMENITE COMPANY ENUGU)     ABSTRACT             The topic treated in this project is    “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.           This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfi...Continue Reading »

  Item Type: Project Material |  65 pages |  5,169 engagements | 

• 14. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS

  » THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS IN ENUGU URBAN     ABSTRACT   This study examined those factors that influence brand preference among consumers in Enugu urban. The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Aga...Continue Reading »

  Item Type: Project Material |  65 pages |  4,095 engagements | 

• 15. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC

  » IN ENUGU STATE         ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.   To solve the research problem primary and secondary data were collected.  The research instrument used in collecting the data were questionnaire and personal oral interview.  The respondents compaesed the event staff/management and the custo...Continue Reading »

  Item Type: Project Material |  65 pages |  3,976 engagements | 

• 16. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY

  » (A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)       ABSTRACT             This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis.           In order to carry out the work, some of these objectives were stated:          To determine the relationship between service quality deli...Continue Reading »

  Item Type: Project Material |  65 pages |  4,565 engagements | 

• 17. THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAN...

  »   (A CASE STUDY OF UNILEVER PLC)         ABSTRACT This project is on the “effectiveness of marketing communication mix in creating awareness of a brand” (using Unilever Nigeria Plc as a case study. The main objective of this study is to find out the effectiveness of marketing communication in increasing the sales revenue of Unilever brother products.In the cause of seeking for informatio...Continue Reading »

  Item Type: Project Material |  65 pages |  4,341 engagements | 

• 18. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

  » (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO)     ABSTRACT               This study focus on the effectiveness of personal selling in the marketing capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were stud...Continue Reading »

  Item Type: Project Material |  65 pages |  4,726 engagements | 

• 19. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS

  » (A CASE STUDY OF BIANCA COSMETICS ENUGU)       ABSTRACT             This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion a...Continue Reading »

  Item Type: Project Material |  65 pages |  5,820 engagements | 

• 20. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION IN NIGERIAN BOTTLING COMPANY

  » (A CASE STUDY OF COCA COLA, ENUGU)       ABSTRACT This research work is mainly on the effectiveness of physical distribution in Nigeria Bottling Company (NBC) (A case study of Coca cola). The essential objectives of this study is to determine the physical distribution activities of Nigeria Bottling Company products in Enugu metropolis and try to find out if these activities are well performed a...Continue Reading »

  Item Type: Project Material |  65 pages |  4,289 engagements | 

• 21. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER

  » IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY)     ABSTRACT             This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water.           The objective is to find out if their products have very wide demand within...Continue Reading »

  Item Type: Project Material |  65 pages |  3,812 engagements | 

• 22. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED INDUSTRIES ...

  » THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO ALLIED INDUSTRIES IN NIGERIA (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA) This research work traced the effectiveness of  promotional strategies employed by  Agro allied Industries in Nigeria in the promotion of their products like meshing,  casavita, yam flour, maize flour, animal feeds and vitarice...Continue Reading »

  Item Type: Project Material |  65 pages |  6,179 engagements | 

• 23. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES

  » THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)     ABSTRACT           This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find out the advertising strategies employed by the organization ...Continue Reading »

  Item Type: Project Material |  65 pages |  7,309 engagements | 

• 24. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE

  » IN ENUGU METROPOLIS       TABLE OF CONTENTS Title page                                                                                ii Certification                                                                                   �...Continue Reading »

  Item Type: Project Material |  65 pages |  4,350 engagements | 

• 25. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE

  » IN ENUGU METROPOLIS (A CASE STUDY OF AIRTEL)       ABSTRACT This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in making telephone user to be aware of telecommunication services, in terms of moral, ethni...Continue Reading »

  Item Type: Project Material |  65 pages |  4,368 engagements |