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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. ADVERTISING AND SALES OF BEVERAGES IN ENUGU URBAN

  » (A CASE STUDY OF BOURNVITA PRODUCT MADE BY CADBURY NIG. PLC)     ABSTRACT   This study is designed to evaluate impact of advertising strategies of beverages industry with special reference to Cadbury Nig. Plc. From the research, we want to find out whether advertisement is an important tool in marketing activities of beverages. The general objective of the study is to determine whether adverti...Continue Reading »

  Item Type: Project Material |  56 pages |  4,422 engagements | 

• 2. ASSESSMENT OF THE PRACTISE OF MARKETING CONCEPT IN BANKING INDUSTRIES IN NIGERIA...

  »  (A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU)             ABSTRACT   The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with different objectives. Respondents were sele...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 3. EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS IN ENUGU STATE.

  » (A CASE STUDY OF ALPHA POULTRY EMENE IN ENUGU STATE)           ABSTRACT   This research work “EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing.           The res...Continue Reading »

  Item Type: Project Material |  45 pages |  7,296 engagements | 

• 4. PROBLEMS OF BRAND PREFERENCE AMONGST USERS OF SKIN CARE PRODUCTS IN ENUGU METROP...

  » PROBLEMS OF BRAND PREFERENCE AMONGST USERS OF SKIN CARE PRODUCTS IN ENUGU METROPOLIS     project will be ready in three days...Continue Reading »

  Item Type: Project Material |  45 pages |  4,042 engagements | 

• 5. MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING.

  »   MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU  STATE.           ABSTRACT This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state.  The study also looked into various benef...Continue Reading »

  Item Type: Project Material |  76 pages |  4,958 engagements | 

• 6. PROBLEM ASSOCIATED WITH GENERAL ACCIDENT CLAIMS IN NIGERIA

  » (A STUDY OF SOME SLEECTED INSURNACE COMPANIES)     TABLE OF CONTENTS   Title page                                                             i Dedication                                                            ii Acknowledgement                      ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,653 engagements | 

• 7. Marketing Research As A Tool For Increased Profitability In Service Industry

  »      (A Case Study Of Nicon Insurance Company Plc)   ABSTRACT           This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study.           Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and defi...Continue Reading »

  Item Type: Project Material |  65 pages |  6,484 engagements | 

• 8. The Effectiveness Of Public Relations Practice In The Oil Sector

  »     The Effectiveness Of Public Relations Practice In The Oil Sector (A Case Study Of African Petroleum Plc Port harcourt). Abstract African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, c...Continue Reading »

  Item Type: Project Material |  65 pages |  6,387 engagements | 

• 9. The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produ...

  »     (A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State   ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources...Continue Reading »

  Item Type: Project Material |  65 pages |  6,881 engagements | 

• 10. Advertisers Preferences Of Media Channel Problems, Choice, And Reasons

  »     (A Comparative Study Of Daily Sun Newspaper And Newswatch Magazine)   ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is di...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 11. An Overview Of Importance Of Enrichment In Food Processing

  »     An Overview Of Importance Of Enrichment In Food Processing   ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the fortifying agents in salt (iodine and iron) milk and ma...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 12. Customer Services In Financial Institutions, A Step Towards Improving Profita...

  »       Customer Services In Financial Institutions, A Step Towards Improving Profitability (A Case Study Of Union Bank Plc, Oko) ABSTRACT DUE TO THE IMPORTANCE OF CUSTOMERS SERVICE IN THE BUSINESS WORLD. MANY PRIVILEGED ORGANIZATIONS MOST ESPECIALLY THE FINANCIAL INSTITUTIONS ARE NOW DEPENDING STRONGLY ON IT TO ENHANCE OR IMPROVE THEIR PROFITABILITY. IDEAS AND OPINIONS WERE RECEIVED FROM STAFF A...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 13. Management Of Life Assurance Fund In Nigeria Insurance Industry

  »     (A Case Study Of Union Assurance Limited)   ABSTRACT It is common to see report of business falling than business succeeding almost always, the failure or success of a business can be attributed to its management. When a business is mismanaged, it will lead to liquidation, the company will not meet their solvency margin thereby running away from their obligation as to settle claims which in...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 14. Small-scale Industries Development

  »       Small scale Industries Development In Anambra State: Problems And Prospects (A Case Study Of Awka And Nnewi Industrial Areas) ABSTRACT THIS RESEARCH IS AIMED AT SMALL SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL SCALE INDUSTRIES ARE THOSE INDUSTRIES THAT ARE PRIVATELY OWNED BY ITS OWNERS IN A PURELY PERSONALIZED WAY WITHOUT A FORMALIZED MANAGEMENT STRUCTUR...Continue Reading »

  Item Type: Project Material |  65 pages |  8,289 engagements | 

• 15. The Impact Of Financial Accounting Report On The Corporate Performance

  »       The Impact Of Financial Accounting Report On The Corporate Performance (A Case Study Of Nigeria Breweries Plc)   ABSTRACT The research work “The Impact of Financial Accounting Report on the Corporate Performance”, basically aims at how financial accounting reports has helped in advancing the objectives of corporate organizations. In the process, it investigated the effect financial a...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 16. The Impact Of Television Advertising On Consumer Brand Preference For Soft Drin...

  »     (A Case Study Of 7up Bottling Company Nig. Plc, 9th Mile Corner Enugu)   ABSTRACT THIS RESEARCH WORK IS DESIGNED TO EXAMINE THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET, WITH PARTICULAR REFERENCE TO 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER, ENUGU. FOR THE PURPOSE OF CLARITY, THIS PROJECT HAS BEEN DIVIDED INTO FIVE CHAPTERS A...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 17. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING

  » IN ENUGU METROPOLIS     ABSTRACT           This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement obje...Continue Reading »

  Item Type: Project Material |  65 pages |  4,245 engagements | 

• 18. CONSUMER PERCEPTION OF PRODUCT SALES PROMOTION

  » (A SURVEY OF CONSUMERS IN ENUGU METROPOLIS)     ABSTRACT This study focused on the consumer perception of product sales promotion in Enugu metropolis the need for this study is to know whether sales promotion actually creates awareness for product. The following objectives one being set up by the research. 1)          To determine whether sales promotion affects consumers perception of...Continue Reading »

  Item Type: Project Material |  65 pages |  5,596 engagements | 

• 19. CONSUMER PREFERENCE ON TOOTHPASTE BRANDS

  » IN ENUGU METROPOLIS     ABSTRACT           This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice.           The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands.           To identif...Continue Reading »

  Item Type: Project Material |  65 pages |  9,686 engagements | 

• 20. DISTRIBUTION CHANNEL/STRATEGIES FOR BREAD

  » IN ENUGU STATE       ABSTRACT The study conducted to examine how unemployment has been reduced through cooperative to Enugu North Local Government Area, from the year 2000 – 2004. In the course of this investigation, researcher objective and hypothesis were formulated. Both primary and secondary data were collected, and based on the above, the findings on the topics is as follows. Staff emplo...Continue Reading »

  Item Type: Project Material |  65 pages |  6,432 engagements | 

• 21. EFFECT OF PRICE ON CONSUMERS’ PATRONAGE OF MARY KAY PERFUME

  » IN ENUGU METROPOLIS     ABSTRACT Price plays a very important role both within the organization and in the national economy. For example, if consumers accept a product at a fairly high price, the producer will be certain of covering his cost as well as paying the staff well and still making a humble profit to keep the business going. On a macro scale, prices of products in an economy determine t...Continue Reading »

  Item Type: Project Material |  65 pages |  5,846 engagements | 

• 22. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

  » EFFECTIVE  PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE)     ABSTRACT           This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).           To carry out the research work the some of the following objective w...Continue Reading »

  Item Type: Project Material |  65 pages |  5,778 engagements | 

• 23. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON-DURABLE CONSUMER ...

  » EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER PRODUCT (A CASE STUDY OF ALWAYS SANITARY TOWEL A PRODUCT OF PROCTER AND GAMBLE IN ENUGU METROPOLIS)     ABSTRACT This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated by the necessity to improve performance of always’s sanitary towel through effective marketing st...Continue Reading »

  Item Type: Project Material |  65 pages |  4,140 engagements | 

• 24. EFFECTIVE PRODUCT PLANNING AND DEVELOPMENT STRATEGIES FOR ACHIEVING INCREASED MA...

  » (A CASE STUDY OF PATTERSON ZOCHNIS (PZ) PLC ABIA STATE)     ABSTRACT This research is intended to generally appraise how effective product planning and development in the manufacturing sector as strategies for achieving increased market share with particular reference to PZ Nigerian Plc Aba Abia State. The main purpose of this study was to identify how effective product planning and development ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,213 engagements | 

• 25. EFFECTIVE SOLID WASTE MANAGEMENT AS A BOOSTER TO NIGERIA ECONOMY

  »   ABSTRACT             This study was conducted to assess the effective solid waste management as a booster to Nigeria economy.   The researcher using the questionnaire method collected first hand information from the management and staff of the company in question.           Interviews were also granted to some selected management staff.   Based on the findings.   T...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements |