Marketing Project Topics & Materials In PDF, Doc.

1. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM

» IN ENUGU STATE ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prospe...Continue Reading »

Item Type: Project Material | 65 pages | 4,292 engagements |

2. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDU...

» (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU) ABSTRACT The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. ...Continue Reading »

Item Type: Project Material | 65 pages | 4,445 engagements |

3. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES

» IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: To determine the im...Continue Reading »

Item Type: Project Material | 65 pages | 4,217 engagements |

4. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDENMORN PRODUCTS IN ...

» ABSTRACT Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This wi...Continue Reading »

Item Type: Project Material | 65 pages | 4,035 engagements |

5. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLI...

» (A CASE STUDY OF MINT PLC) ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the comp...Continue Reading »

Item Type: Project Material | 65 pages | 5,021 engagements |

6. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTELSERVICES IN ENUGU METROPOLIS

» (A CASE STUDY OF MAC DAVOS HOTEL) ABSTRACT This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics a...Continue Reading »

Item Type: Project Material | 65 pages | 4,080 engagements |

7. THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS

» (A CASE STUDY OF NIKE REPORT HOTEL ENUGU) TABLE OF CONTENT TITLE PAGE II APPROVAL PAGE III DEDICATION �...Continue Reading »

Item Type: Project Material | 65 pages | 4,077 engagements |

8. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

» (A CASE STUDY OF NNPC NIGERIA) ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as a pri...Continue Reading »

Item Type: Project Material | 65 pages | 8,866 engagements |

9. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGER...

» (A CASE STUDY OF ENUGU ZONAL OFFICE) ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investi...Continue Reading »

Item Type: Project Material | 65 pages | 10,110 engagements |

10. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES

» (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this st...Continue Reading »

Item Type: Project Material | 65 pages | 4,878 engagements |

11. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY

» THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY (A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institu...Continue Reading »

Item Type: Project Material | 65 pages | 4,747 engagements |

12. HE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE

» T (A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA) TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Preface Table of Contents CHAPTER ONE: INTRODUCTION Background to the study Statement of problem Working Definition Objective of the study Definition of terms Significance of the study Limitation of the study CHAPTER TWO: REVIEW OF RELA...Continue Reading »

Item Type: Project Material | 65 pages | 3,907 engagements |

13. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ...

» Marketing Department (A CASE STUDY OF IMT ENUGU) ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the insti...Continue Reading »

Item Type: Project Material | 65 pages | 5,743 engagements |

14. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS

» (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) TABLE OF CONTENTS CHAPTER ONE: 1.1 INTRODUCTION 1 1.2 STATEMENT OF THE PROBLEM 2 1.3 OBJECTIVE...Continue Reading »

Item Type: Project Material | 65 pages | 0 engagements |

15. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE

» (A case study of Emily Millionaire Enugu) TABLE OF CONTENTS Title page ii Approval page iii ...Continue Reading »

Item Type: Project Material | 65 pages | 4,878 engagements |

16. THE BASES FOR MARKET SEGMENTATION IN A SERVICE ORGANIZATION IN ENUGU METROPOLIS

» (A CASE STUDY OF ETISALAT NIGERIA LIMITED) ABSTRACT Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand as a basis of segmenting a market. Segmentation is a marketing terminology used in the marketing fi...Continue Reading »

Item Type: Project Material | 65 pages | 4,072 engagements |

17. THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES IN COSMETICS INDUSTRY

» (A CASE STUDY OF P.Z INDUSTRY PLC) ABSTRACT This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. This research work have five chapters. Chapter one contains the general discussion to state the problems to be studied and why this...Continue Reading »

Item Type: Project Material | 65 pages | 4,494 engagements |

18. THE PROBLEM AND PROSPECTS OF MARKETING AUTOMAINTENANCE SERVICE

» IN ENUGU METROPOLIS TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Many people have myopic ideas about marketing, they misconceive ideas a strategy which applies only to management accounting and distribution trades. Some take it as a skill which ...Continue Reading »

Item Type: Project Material | 65 pages | 4,014 engagements |

19. ADVERTISING AND SALES OF BEVERAGES

» IN ENUGU URBAN (A CASE STUDY OF BOURNVITA PRODUCT MADE BY CADBURY NIG. PLC) ABSTRACT This study is designed to evaluate impact of advertising strategies of beverages industry with special reference to Cadbury Nig. Plc. From the research, we want to find out whether advertisement is an important tool in marketing activities of beverages. The general objective of the study is to determin...Continue Reading »

Item Type: Project Material | 65 pages | 4,941 engagements |

20. EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS

» (A CASE STUDY OF ENUGU TELEVISION (E.T.V) ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integr...Continue Reading »

Item Type: Project Material | 65 pages | 4,020 engagements |

21. AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY

» (A CASE STUDY OF YOYO PURE WATER ENUGU STATE) ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research work, some of the following objectives were set out. To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure...Continue Reading »

Item Type: Project Material | 65 pages | 4,195 engagements |

22. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A ...

» ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: · To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. · ...Continue Reading »

Item Type: Project Material | 65 pages | 4,362 engagements |

23. ASSESSMENT OF THE PRACTISE OF MARKETING CONCEPT IN BANKING INDUSTRIES IN NIGERIA

» (A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU) ABSTRACT The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with different objectives. Respondents were selected by m...Continue Reading »

Item Type: Project Material | 65 pages | 4,380 engagements |

24. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA GOODS

» (A CASE STUDY OF ENUGU METROPOLISE) ABSTRACT This research work concentrate on the “Attitude of consumers towards the Nigeria made Goods” with particular note on Enugu metropolise. Some objective of the study includes To know if Nigeria made goods are to help quality To determine the attitude of consumers for made in Nigeria goo...Continue Reading »

Item Type: Project Material | 65 pages | 5,663 engagements |

25. CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA MALT BRANDS OF MALT ...

» IN ENUGU URBAN ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate ...Continue Reading »

Item Type: Project Material | 65 pages | 4,130 engagements |

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