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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. EFFECTIVENESS OF PRICING POLICY AND PROFIT PLKANNING IN NIGERIAN ORGANIZATIONS

  » CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunately that many firms are still mismanaging pricing causing lots of money and anticipated profit to be unexplored and wasted. However in explaining the importance of pricing, Egbunike (2007:83) sustained that s...Continue Reading »

  Item Type: Project Material |  118 pages |  6,352 engagements | 

• 2. THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT

  » (A CASE STUDY OF PZ INDUSTRIES ENUGU) ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their product To ascertain the impact of promotion on the marketing of detergent with peculiar preference to el...Continue Reading »

  Item Type: Project Material |  46 pages |  7,800 engagements | 

• 3. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIV...

  » THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim of this project is to know the impact of &l...Continue Reading »

  Item Type: Project Material |  47 pages |  12,076 engagements | 

• 4. THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA

  » A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic of globalization. The related literature was reviecived only in major...Continue Reading »

  Item Type: Project Material |  113 pages |  6,953 engagements | 

• 5. EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA

  » . (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA FAAN ENUGU AIRPORT) ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic and sequential order is making up of five chapters. Chapter one, is the intioduition of the study, two, is a level of...Continue Reading »

  Item Type: Project Material |  52 pages |  6,744 engagements | 

• 6. EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS

  » ” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the distribution and the relationship between the distribution strategies and the availability of petro...Continue Reading »

  Item Type: Project Material |  84 pages |  7,718 engagements | 

• 7. MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES

  » (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide. Data collected were organized and analysed by putting them into tables, freq...Continue Reading »

  Item Type: Project Material |  95 pages |  8,576 engagements | 

• 8. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN E...

  » THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succ...Continue Reading »

  Item Type: Project Material |  73 pages |  6,481 engagements | 

• 9. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY

  » (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: Determination of the extent marketing research can improve product quality. To find out how marketing research can increase profitability. To ascertain t...Continue Reading »

  Item Type: Project Material |  71 pages |  8,520 engagements | 

• 10. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephon...Continue Reading »

  Item Type: Project Material |  100 pages |  5,892 engagements | 

• 11. THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS

  » (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This simple connotes that the effectiveness of product advertising can lead to increase in product advertising on sales vol...Continue Reading »

  Item Type: Project Material |  100 pages |  9,605 engagements | 

• 12. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR

  » A CASE STUDY OF AFRICAN PETROLEUM’S PLC Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very ...Continue Reading »

  Item Type: Project Material |  126 pages |  8,692 engagements | 

• 13. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

  » PROBLEMS AND PROSPECTS OF MARKETING IN SMALL SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business. Also the study...Continue Reading »

  Item Type: Project Material |  97 pages |  12,670 engagements | 

• 14. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR

  » (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually ve...Continue Reading »

  Item Type: Project Material |  95 pages |  6,057 engagements | 

• 15. PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METR...

  » ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literatu...Continue Reading »

  Item Type: Project Material |  50 pages |  6,896 engagements | 

• 16. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS

  » (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving its objectives. In the study some instruments was used in the investigation and they include: oral interview, questionn...Continue Reading »

  Item Type: Project Material |  55 pages |  7,686 engagements | 

• 17. THE IMPACT OF MARKETING MIXIN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, student’s lectures, and marketing p...Continue Reading »

  Item Type: Project Material |  54 pages |  5,962 engagements | 

• 18. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSU...

  » EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marke...Continue Reading »

  Item Type: Project Material |  78 pages |  8,505 engagements | 

• 19. IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT ...

  » TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8 Limitation of the study 1.9 Definition of Terms References CHAPTER TWO: LITERATURE REVIEW 2.1 Theoretical Framework 2.2 Factors that contributes to ...Continue Reading »

  Item Type: Project Material |  71 pages |  12,836 engagements | 

• 20. PROBLEM AND PROSPECTS OF RETAIL MAKETING IN IMT

  » A CASE STUDY OF NKUTUME ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project w...Continue Reading »

  Item Type: Project Material |  34 pages |  6,632 engagements | 

• 21. MARKETING OF LOCAL MADE PRODUCT

  » A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products. The objectives of the study are as follows: 1. Investigating the marketing...Continue Reading »

  Item Type: Project Material |  72 pages |  11,615 engagements | 

• 22. THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU A...

  » ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of aerial detergent companies in Enugu and Abia. The sample for the study is fifty subjects stratified random sampling technique was employ...Continue Reading »

  Item Type: Project Material |  54 pages |  8,257 engagements | 

• 23. EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTR...

  » (A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of custom...Continue Reading »

  Item Type: Project Material |  72 pages |  7,717 engagements | 

• 24. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION

  » RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their customers. 3. To identify those problems tha...Continue Reading »

  Item Type: Project Material |  94 pages |  5,900 engagements | 

• 25. THE MARKETING OF EDUCATIONAL SERVICE

  » (A CASE STUDY OF IMT ENUGU) ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and em...Continue Reading »

  Item Type: Project Material |  110 pages |  7,335 engagements |